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Articles: Enterprise CRM
Find the truth hiding behind the brand.
The measurements you track are an indication of the customer relationships you want to have.
With incomplete information, some hazards can be deadly.
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Undercutting conventional wisdom, a recent Forrester Research report raises the possibility that a SaaS deployment can outperform an on-premises one for as long as five years -- or more.
Months after entering into a "stalking horse" agreement to purchase the Enterprise Solutions businesses of bankrupt Nortel Networks, Avaya ends up spending nearly twice as much as it originally offered.
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
A strategy to improve marketing efficiency and customer loyalty.
More retail merchants are on Facebook and Twitter than they are employing customer reviews and viral videos, according to a survey by The E-tailing Group.
Nurturing customers with analytics.
Social business solutions company adds social monitoring to its offering and aims to enable collaboration and engagement.
Survey results of more than 40,000 American households shows that technology will continue to see strong adoption in daily life.
DMG Consulting's latest study finds the contact center survey and analytics software keeps growing despite the recession.
Looking to streamline operations and reduce cost, Clearwell unveils a bolstered, fully integrated platform.
Gartner CRM Summit '09, Day 3: Connecting with customers relies on the power of influence.
Gartner CRM Summit '09, Day 2: Analyst Gene Alvarez emphasizes the strategic importance of expanding e-commerce with the power of Web 2.0 technologies.
Gartner CRM Summit '09, Day 1: CRM analyst Michael Maoz says not only are consumers losing trust in corporations, but they are managing more aspects of the relationship.
The social media monitoring company extends its truCast Suite and segments its capabilities based on user needs.
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