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Articles: Enterprise CRM
Forrester Services and Sourcing Forum '09: Technology teams are forced to re-evaluate their goals amid tech-industry upheavals in both delivery and cost.
Improving CRM through on-demand accounting.
Oracle OpenWorld '09, Day 4: The final conference keynote featuring CEO and Founder Larry Ellison pumps up the crowd with a few surprise guests and a sneak peak at Fusion Apps.
Oracle OpenWorld '09, Day 3: One executive calls Oracle CRM On Demand not only Big Red's fastest-growing software-as-a-service application, but its fastest-growing application — period.
Oracle OpenWorld '09, Day 2: Executives detail Oracle's broad strategy as a systems provider, and its head of CRM delves into transforming technology at the application layer.
Five steps to successful data-driven customer communications.
The old techniques meet the new technology.
You'll need a new platform mindset and a view toward the future.
AIIM ECM Seminar: "We are at a tipping point," said industry president, telling attendees that the time is now to establish an Enterprise Content Management plan-of-action.
With BrandConnect, retailers try to listen in on reviews, while getting consumers to propagate them out.
The release of OmniSocial unifies the company's collaboration, social media, and community products.
Amdocs Retail Experience Solution hopes to tackle a lack of customer visibility in retail stores.
Coda 2go, an application built natively on Salesforce.com's Force.com platform, becomes FinancialForce.com, a new company backed by Salesforce.com and Unit 4 Agresso, parent company of accounting software vendor Coda.
The Myers-Briggs Type Indicator (MBTI) is a 15-minute questionnaire designed to measure psychological preferences in perception and decision-making — and may help reveal what kind of customer or customer agent you could be.
Times are changing — and so should your metrics.
They say you can't manage what you can't measure. But what if you're using the wrong ruler?
When live agents can't be had, interactive voice response systems may suffice.
A shift from managing volume to managing relationships.
The Journey of Implementation — Part 3: A successful social media initiative merely opens up future possibilities.
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