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Articles: Enterprise CRM
After weeks of rampant speculation -- and just six days after Informatica and Siperian dashed to the altar -- IBM and Initiate finally tie the knot, adding yet another variety of master data management to Big Blue's arsenal, and extending its reach into the healthcare and public sectors.
Learn the value of integrating a mobile component into your CRM strategy.
"This acquisition rounds out our MDM strategy beautifully," says Informatica's CMO.
The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light.
The purchase allows the life sciences CRM vendor to increase the breadth of its OneKey healthcare data.
The vendor's latest release focuses on enhancing the customer experience by enabling companies to be connected.
Information technology research firm expands its offerings with two recent acquisitions.
Enterprise solution provider is keeping busy with a new edition as well as a new addition.
Open doors with social selling.
Information Industry Summit '10: Panelists share their secrets to shaking up the information industry.
Merging the digital and the real to create an engaging experience.
What history—and a survey of current behavior—can teach us about the threat to customer loyalty.
Organizations must change their mission and culture to benefit from new technologies.
Knowing where consumers are can reveal a lot about who they are.
This month's special report on innovation may have a bit of an emphasis on the inhuman machine, but we still know the single-most important part of technology is the user interface. What happens when the user becomes the interface?
Cutting-edge technologies are altering the possibilities that are open to us. Is your company prepared to embrace the new?
Perhaps more than ever, it's a good idea to look for good ideas? But where are they hiding?
To get back to more personalized content, companies are discovering geolocation technologies.
You can't know where you are unless you look—and look hard.
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