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Articles: Enterprise CRM
With its version of SAP BusinessObjects BI OnDemand, SAP targets the "casual user" with an integrated toolset that spans both on-demand and on-premise technologies.
With DataFlux Data Management Platform, the SAS subsidiary unites its data quality, data integration, and MDM product sets into one overarching platform.
The social business software vendor updates its platform and introduces a freemium model.
Direct navigation can have a direct impact on your results.
A recent Gartner report takes a dim view of social media projects led by corporate-technology personnel.
Customers want — and expect — personalization.
Convert up to 50 percent of abandoners with real-time follow-up.
Despite boasts that "the customer is king," a new report finds that consumer insight isn't getting a seat at the table.
Accenture's Social CRM report reveals the trio of obstacles to overcome when developing a social strategy.
Reports point to the emergence of a new social group and help marketers act upon the various segments of online participants.
Don't let distance infringe upon effective leadership.
Two research reports outline the drivers of growth for open-source business intelligence -- and what customers can expect as the market matures.
Net Promoter Conference '10: Three companies reveal the secrets to delivering high-quality customer experience.
Net Promoter Conference '10: Satmetrix CEO encourages companies to move beyond the "zone of tolerance" to redefine customer experiences.
With an eye on the user experience, some brands are inviting imaginary friends to the party.
Modern nonprofits can't afford to seem like technological backwaters
Organizations want sales reps to have access to the right information at the most critical moments
Why the nonprofit sector should embrace social media and viral marketing
The for-profit world should heed the hard-won lessons of the nonprofits
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