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Articles: Enterprise CRM
Your customer-centric business strategy must become a two-way street.
A cloud-based CRM implementation helps a digital sales agency drive its solutions into the future.
Are we suffering from too little data, or wallowing in too much of it?
A new book examines what it takes to engender the strongest kind of customer loyalty.
Words of wisdom drawn from decades of disappointment.
Magic Quadrant for Social CRM '10: The analysis firm whittles down a list of 140 vendors claiming to offer social CRM to a final set of 20.
A new Forrester Research report reveals methods to make customer experience projects matter to companies and consumers.
Aberdeen Group Retail Summit '10: Two keynotes offer new insight into the impact of social and mobile marketing.
CDC Software climbs out of the shadows with two important product releases.
The cloud computing vendor moves forward with its "Cloud 2" and announces general availability of Chatter, its social networking and collaboration platform.
What many marketers overlook — and why.
The Forrester Wave: CRM Suites for Large Organizations '10: Forrester Research names the seven top-performing vendors at the enterprise level.
B2B social networking and online media can maximize channel business.
By acquiring a pioneer in open-source enterprise resource planning software, Consona hopes to strengthen its position in cloud computing.
How to drive adoption of social media at the enterprise level.
The peer influencer in the era of the social operating system and the distributed online community.
What does it mean for loyalty and engagement?
Unified and actionable search is now possible across all of Zoho's 24 applications.
Internet Week NY '10: At an Advertising Research Foundation panel, executives from General Mills, Harris Interactive, and Porter Novelli reveal how brands should use Twitter, Facebook, and other social media.
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