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Articles: Enterprise CRM
UnitedHealthcare overhauls its CRM program to embrace an on-demand solution that users will actually use.
With Unica's marketing software, Sears Holdings gains some newfound customer intelligence.
Virtual agents, deemed the new "concierge" of the Internet, help customers navigate through ever-increasing Web site complexities.
Proactive CRM enables organizations to cut costs, minimize risk, protect their brand, and improve customer experiences.
Relationship-building takes more than a tweet
One provider shows how to join consumers in social networks without compromising a secure relationship.
The search-engine giant beaches its innovative collaboration engine.
Executives from four of the industry's top vendors share the same stage—but not the same views.
Industry analysts explain how vendors and customers can avoid the communication errors that occur during CRM implementations.
If you feel like somebody's watching you, it just might be CRM in action
An industry veteran looks back at the lessons learned over the course of 25 years.
Six weeks after resigning from Oracle under a cloud of controversy, Charles Phillips is handed the reins at Infor.
Proactive businesses that utilize chat technology to engage Web visitors are seeing higher conversion rates. So why aren't you?
The always-connected customer prefers self-service smartphone applications.
destinationCRM.com Exclusive: A partnership ends when a reseller of Eloqua marketing software refuses what it calls a vendor ultimatum.
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
SocialcastReach, the latest update to the company's collaboration platform, extends the collaboration effort to other enterprise applications.
One IBM executive boasts that Big Blue's 23rd analytics acquisition will help the company "take analytics mainstream."
The Alcatel-Lucent Genesys Social Media Strategy provides enterprises with a more expansive way to monitor customer activity across social networks.
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