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Articles: Enterprise CRM
The always-connected customer prefers self-service smartphone applications.
destinationCRM.com Exclusive: A partnership ends when a reseller of Eloqua marketing software refuses what it calls a vendor ultimatum.
A study by Performics and ROI Research indicates that customers are talking all across the social Web — about brands in verticals ranging from automotive to travel.
SocialcastReach, the latest update to the company's collaboration platform, extends the collaboration effort to other enterprise applications.
One IBM executive boasts that Big Blue's 23rd analytics acquisition will help the company "take analytics mainstream."
The Alcatel-Lucent Genesys Social Media Strategy provides enterprises with a more expansive way to monitor customer activity across social networks.
DataFlux Ideas '10: CEO Tony Fisher identifies the three potholes on the highway to data management success.
Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?
Location-Based Marketing Summit '10 — Day Two: An executive reveals the cable sports network's current and future location-based strategies.
DMA2010 — Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.
Social CRM and next-generation customer service.
The execution of live chat can make or break the conversion.
Web 2.0 Expo '10 — Day 1: "The world we need is one we've never yet seen," declared Tim O'Reilly at his bi-annual technology event.
Oracle OpenWorld '10 — Day 3: Salesforce.com Chairman and CEO Marc Benioff unveils new features of his company's enterprise social network product.
With ClickFox, Sprint takes an analytical look at its crosschannel customer experience—and saves millions in the process.
Becker Professional Education studies RightNow Technologies' sales and marketing tools.
Hotels are finding a home away from home in social media, and boosting the customer experience in the process.
If your contact center empire feels as if it's crumbling all around you, these best practices may help you reclaim the seat of power.
Oracle OpenWorld '10 — Day 2: The latest version of the company's software-as-a-service application adds modules for "best-in-class" marketing and business planning as well as a preview of CRM technologies to come.
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