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Articles: Enterprise CRM
The deal is worth $276 million in cash and $50 million in stocks.
The latest version delivers new features to meet the needs of the world's leading high-tech product and complex service and support environments.
Astute SRM helps companies increase customer engagement, optimize social business processes, and drive innovation.
Forrester Research determined that many companies are planning to invest heavily in WCM with plans to use other technologies in conjunction.
The solution is the first customer care solution developed specifically for the smartphone.
Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them.
Vendors deliver a broad suite of new functionality
Too much familiarity can repel customers, so designers must take pains to build the right systems
How to Demystify Women's Purchasing Behavior
Telco loyalty programs increasingly have the right ring
Fourteen percent of the world's population belongs to at least one such program, according to Finaccord
Study identifies the main triggers for consumer disengagement in online marketing campaigns
After a lawsuit questioned quality of its beef, the food chain aggressively disseminated its side of the story
Apartment hunting reveals what happens behind closed doors
By acknowledging social media's influence and capitalizing on it, you could create evangelists for your company
Technology and strategy convert customer interactions into actionable insight
Purse strings loosen on capital spending, which may bring rapid deployments
Users will have access to SAP CRM from desktops and mobile devices.
New software and consulting service includes a "university," cloud analytics, and personalized shopping strategies.
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