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Articles: Enterprise CRM
Designed for multichannel marketing, Coremetrics Lifecycle debuts at Unica's summit in Boston.
The snack food manufacturer collects 1.5 million new "likes," it will thank fans for the accomplishment with give-away.
The solution combines many social media and customer service tools in a single offering.
This CaaS offering comes with all of the feature functionality of Noble Systems' premises-based platform.
B2B Social Demand Generation
Former Salesforce.com executive to help drive company's international expansion.
The new software solution combines analytics, interaction automation, and personalization across channels.
To make the best use of your time and your company's CRM investments, you must measure what you manage.
CRM director Ven Bontha describes Cemex's transition to SAP CRM
FundNET installs Ifbyphone to redefine call-in support for financial services clients
Media company leverages Pronexus system to standardize subscription services for 14 newspapers
While some solutions are free, marketers sacrifice time and rich analysis
Technologies blend data from different sources, emotional states, and moments in time
The whole exceeds the sum of the parts
Expenditures will exceed $1 billion worldwide by 2013
Most consumers are not active users, study shows, but easing access may spur participation
CRM outsourcers still grapple with social media strategies
Trying on some bold "new" social media strategies in CRM
Suites embrace analytics, debunk idea core components are commodities
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