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Articles: Enterprise CRM
Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them.
Vendors deliver a broad suite of new functionality
Too much familiarity can repel customers, so designers must take pains to build the right systems
How to Demystify Women's Purchasing Behavior
Telco loyalty programs increasingly have the right ring
Fourteen percent of the world's population belongs to at least one such program, according to Finaccord
Study identifies the main triggers for consumer disengagement in online marketing campaigns
After a lawsuit questioned quality of its beef, the food chain aggressively disseminated its side of the story
Apartment hunting reveals what happens behind closed doors
By acknowledging social media's influence and capitalizing on it, you could create evangelists for your company
Technology and strategy convert customer interactions into actionable insight
Purse strings loosen on capital spending, which may bring rapid deployments
Users will have access to SAP CRM from desktops and mobile devices.
New software and consulting service includes a "university," cloud analytics, and personalized shopping strategies.
DMG research shows innovation and growth to continue in the WFO market through 2013.
The Allegiance Engage platform is expected to help the top-ranked airline improve customer service even further.
The new application will assist customers manage higher volumes of service issues through social media tools.
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