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Articles: Enterprise CRM
B2B companies need to evolve their go-to-market strategies by adopting proven B2C principles
Salespeople frequently miss targets, which could require a CRM reset
When leaders have a clear set of values, everyone else feels confident and empowered.
Customer experience programs often start out full of promise, but they can be easily plagued by these bad habits. Here's how to steer clear of them.
There are a variety of issues to consider before launching a European office, and chief among them are practical, yet crucial, concerns—timing, location, and regulations. Part one of a two-part series.
The new AppExchange aims to make it easier for customers to discover the right solutions by echoing the consumer buying experience.
With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured.
Seamlessly integrated CRM and e-commerce can unlock tremendous value, driving efficiency, superior customer service and experience, and sales growth.
The proliferation of data is just one of the challenges of an increasingly sophisticated sales landscape—and salespeople need all the digital help they can get.
At its annual user conference, Oracle announces new AI tools for its Adaptive Intelligent Apps and Intelligent Bot solutions.
Choose channels, gather data, create profiles, analyze, deliver right message at right time. Repeat.
Email success requires companies to challenge the marketing and sales status quo
It has to be both baked into your company's culture and present in your people.
The company heralds a new focus on relationships with two product lines, and releases updates and new products.
On day one of its annual conferences, Microsoft announces deeper product integrations and updates to Microsoft 365 and Microsoft Dynamics 365.
Not securing leadership buy-in and failing to plan for necessary expenses and expertise are among the pitfalls.
CRM projects most often fail because salespeople resist using the software—and often for good reason. Here's how companies can engage in CRM failure prevention.
What CX professionals can do to shift the culture.
Sales enablement divisions are gaining valuable technology partners.
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