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Articles: Enterprise CRM
Here's how technology's continuing evolution (mobile, AI, the IoT) will impact CRM systems in the coming year and beyond.
The new features aim to empower retailers to deliver more connected and personalized shopping experiences.
A technology provider for local pizzerias streamlines support operations with ticketing and communication software
All contributions to a sale aren't equal, and neither should be the rewards
Your company can either navigate the digital deluge, or be swamped by it.
There's no need to suffer through wasted time and lost content, but your integration options will depend on what you need to accomplish.
The union is designed to enable customers to accelerate preference-data and application integration ahead of the EU's GDPR.
The new tool aims to help organizations harness massive amounts of data from a wide range of customer touch points to create a unified customer profile.
By failing to keep customer and prospect records up to date, you could be throwing money away
While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology
Global companies don't become as successful as they are by going it alone
To get the most out of web-based real-time video, voice, and file and screen sharing, companies must link the functions to their systems of record
They're failing to deliver on three key customer demands.
Leaving your coaching to an informal process at the discretion of managers will lead to blown deals
Experts emphasize that advanced technology is a tool for getting closer to the customer.
Salesforce.com unveiled new services for its Customer Success Platform and a new strategic partnership with Google.
Make sure all of your systems give the gift of sharing data this year, because no one wants a present delivered in January.
Real-time data quality operations in your CRM system provide a clearer view of customers for all stakeholders.
B2B companies need to evolve their go-to-market strategies by adopting proven B2C principles
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