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Articles: Enterprise CRM
CRM magazine interviewed more than 30 industry leaders and surveyed about 100 readers to uncover what they expect to and predict will happen in the industry in the coming year.
Jets or Giants? Coke or Pepsi? The first two are a matter of taste. But how your business acquires the technological core of its CRM strategy cannot be simply about preference. Here's how to make the right choice between implementing a packaged solution and using internal or external IT resources to build one.
CRM magazine interviewed more than 30 industry leaders and surveyed about 100 readers to uncover what they expect to and predict will happen in the industry in the coming year.
The art of artifice in CRM.
Firstlogic will integrate its information quality solutions into the CRM solutions that Akibia develops for its various customers.
Some CRM companies are still seeing exponential growth.
AMR Research found that even among top CRM vendors, 47 percent of companies reported serious challenges with end-user adoption that often put projects in jeopardy.
Universities and grade schools are increasing adopting CRM to communicate with their constituents, and to attract and retain better students.
A review of CRM news and trends from 2002.
Atique Shah, vice president of CRM/marketing technology for GSI Commerce Inc., has a keen eye uncovering for effective CRM strategies. That talent has helped both the NBA and GSI embrace and profit from CRM.
The facts of CRM life dictate that to succeed we must all get along.
Consulting firm META Group Inc. this week released what it calls its METAspectrum evaluation, covering the CRM consulting services market. The report indicates an expected growth in CRM services of 5 to 6 percent in 2003.
Analytics is expected to play a larger role for CRM leader Siebel.
Of the 600 respondents to the just-released study "The Blueprint for CRM Success," nearly 450 reported at least a partial return on investment.
PeopleSoft has announced the release of PeopleSoft CRM 8.8 and has introduced three new vertical solutions: CRM for High Technology, CRM for Insurance, and CRM for Energy.
J.D. Edwards made three separate announcements this week, unveiling two new partnerships and a new software program.
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