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Articles: Enterprise CRM
A numbers debate has some in the industry squirming around the question of declaring either SAP or Siebel the true leader, which should prove interesting if and when Siebel or another firm starts declaring CRM revenues in excess of SAP's numbers in an upcoming quarter.
You can't build CRM without content.
The six primary benefits of becoming a real-time enterprise.
CRM vendors are pulling out all the stops to boost sales.
A roundup of the top stories in the CRM world during the past week.
Many companies are seeing value from their installed CRM suites, according to a new study by Peerstone Research Inc., an IT consulting firm.
Without tools that measure effectiveness, an organization with several PR agencies cannot get an accurate view of their performance, ROI, or their ability to generate impressions in the marketplace. Cymfony's technology will be bundled into MediaMap's Web-based solution called Performa, which enables PR and corporate communications professionals to manage branding efforts and their effectiveness in the media.
Analysts welcome the long-awaited announcement of Siebel's integration into an open standards platform.
Somebody who approaches their CRM project implementation the right way and follows best practices will always achieve greater success with whatever they end up using than a company that makes the typical mistakes and blames everyone else for their problems.
Complex process innovation projects require a far more complex set of internal metrics that are applied and evaluated at frequent intervals to ensure that projects remain on track.
Siebel Systems Inc. this week reported a loss of $38 million in the fourth quarter of fiscal 2002.
Oracle Corp. took over San Diego this week for its annual Oracle AppsWorld conference. The thrust of the conference has been to update developers, partners, and users about the company's financial health; there were also some slices of CRM-related news.
Rod Johnson, vice president and general manager of the customer management strategies practice at AMR Research, sees reasons to believe that Oracle is poised to rebound in the second half of 2003.
All SAP solutions to run on enterprise services architecture.
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