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Articles: Enterprise CRM
Vendors have begun to put in place structured ROI calculation tools to quantify value from the outset.
In the current market of integrators owning shares in vendors, companies need to be aware of the basis for some recommendations.
Avoiding the crush of Microsoft CRM
Without a predefined set of mutually agreed upon metrics for a CRM implementation, or any large-scale implementation for that matter, failure cannot be accurately measured.
Many company executives still don't have a clear understanding of what RTE is or how to properly implement it.
Onyx has teamed up with IBM to offer a new, hosted, "on-demand" CRM solution based on open architecture supporting multiple users from disparate platforms.
The path to enterprisewide CRM should be viewed as evolution, not revolution. Answering these questions will result in gaining a better understanding of what is required to generate value from your previous investments.
CRM can be part of an innovation agenda, but it will more likely show up as part of a broader effort, such as a knowledge-worker empowerment strategy.
Siebel Systems has been positioned in the Leader quadrant in Gartner's Business-to-Business CRM Suite Magic Quadrant for 2003, and has a top ranking in two of four of the Gartner Group's Magic Quadrants.
Oracle reported revenue growth of 2 percent and earnings growth of 12 percent for the third quarter of 2003, ended February 28, 2003, but the stock took a 6 percent tumble.
PeopleSoft is integrating IM capabilities from IBM, Microsoft, and Yahoo! in its enterprise software; also adding real-time collaboration to its new portal solution.
While SAP announces customer wins the water utilities sector, Orcom, an outsourcer of customer information systems (CIS) and billing services, has made available its first hosted service for water utilities.
Siebel says that the lion's share of R&D will be dedicated to reducing the running expenses--it turns out that the vast majority of IT dollars goes into the ongoing care and feeding of enterprise applications.
To achieve enterprisewide strategies and solutions, companies will need to blend an enterprisewide strategic vision with business intelligence expertise and business process management skills.
Marketing, sales, and service departments' respective goals for customer relationships are often in direct opposition to each other; EPM strategy relies upon the premise that each part of the company will deliver on, and even exceed, its performance objectives.
In a poll of 111 corporate decision-makers at firms with more than $500 million in annual revenues, three quarters of the survey group expressed satisfaction with its CRM results. The largest obstacle to success, cited by nearly half the survey group, was corporate resistance to the process changes that come as part of a CRM transformation.
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