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Articles: Enterprise CRM
Although few companies have achieved an across-the-board customer-centric philosophy, many are on the right track.
CRM is not about cost reduction, it's about creating customer loyalty that helps increase profits over time.
The companies studied saw a median cash flow ROI of 55 percent over three years, with a breakeven of 22 months and considerable productivity gains across enterprisewide operations.
One key finding revealed by the study is that many companies lacked the knowledge of how and what they should be measuring to determine the success or failure of an initiative.
Leveraging the expertise of an experienced advisor can reduce internal staff costs and the external legal fees by as much as half.
The new partnership has spawned a service called PhaseOne on Demand, which is essentially a utilitylike service for companies looking to quickly launch Siebel.
The decision comes on the heels of Siebel's disclosure that on Friday it had received an inquiry from the SEC regarding a possible violation of Regulation Fair Disclosure.
All three of the EPM for Industries solutions will be available in the fourth quarter of 2003.
Any CRM initiative is only as good as the people involved, and PeopleSoft is aiming to help companies hire the right people for the job with its new Recruitment Solutions 8.9.
Don't miss opportunities to use CRM to enhance the bottom line.
According to Forrester Research's Paul Hamerman, although Oracle had a late start out of the gate--falling behind Microsoft, Siebel Systems, PeopleSoft, and others with CRM mid-market initiatives--there is still plenty of room for Oracle.
Companies that ignore the culture change required for any CRM initiative to succeed do so at their peril. Here's how culture relationship management facilitates CRM.
Siebel announces the expansion if its strategic alliance with BEA Systems in the hope of strengthening its commitment to providing an easier integration environment for users of Siebel 7.
PRM scored the highest for sales deployments, with 66 percent of sales respondents saying they had received demonstrable ROI.
Big players falter, while smaller firms flourish.
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