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Articles: Enterprise CRM
*Winners were selected from among companies that either nominated themselves or were nominated by their vendors.
The awards recognize superior performance in three areas: ROI excellence in customer companies (The CRM Elite); individual achievement (Influential Leaders); and vendor leadership (CRM Market Leaders).
CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. The results are based on a combination of weighted criteria, including revenue and revenue growth (last four completed quarters, ended March 30, 2003), market share, customer wins, and reputation for customer satisfaction.
Many of the industry's top customer-company and vendor executives took part in the ceremony, which was followed by an interactive panel discussion.
Emerging technologies are providing a collaborative framework capable of building a virtual sales office integrating many CRM capabilities with active collaboration tools.
The product enhancements focus on three primary areas: packaged business-process integration, new and enhanced productivity-related features, and advanced synchronization with Microsoft Outlook and IBM Lotus Notes.
All businesses could benefit from more sophisticated marketing tools, and that these tools offer the greatest potential for return on investment.
Eighteen months ago HP set a goal to simplify the digital experience for customers: For example, what began as a 57-step process to take and print a digital photo has been reduced to three steps.
CRM--market leader Siebel has seen its cadre of consultants and technology partners decline from about 700 two years ago to only about 360 today.
Datamonitor ranks European integrators, Ascential acquires Mercator, JMP says license sales to improve, and more.
A direct route to adoption is to address issues that are causing pain in the sales and marketing arena.
SAP AG today announced it has released a new version of its mySAP CRM suite that has been specifically designed for the needs of the consumer packaged goods (CPG) industry.
In CRM initiatives, faster may mean better--but not always.
Here, the winning strategies of five CRM project leaders who successfully championed CRM initiatives within their organizations.
There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value.
The benefits of EII range from improving the real-time characteristics of business intelligence to easing mergers and speeding development of enterprise portals and e-business integration applications.
Siebel Systems reported its sales and earnings for the quarter ended June 30, 2003. Revenues for the second quarter of 2003 were $333.3 million; Chordiant reported revenues for the second quarter of 2003 ended June 30 of $17.1 million; Ascential Software saw some positive numbers for the second quarter ended June 30: revenue was $39.9 million.
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