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Articles: Enterprise CRM
The results of a recent Strativity Group study paint a grim picture of customer understanding on behalf of executives at large, global companies.
Forrester BPM TechRankings '04: The research firm reevaluates the top pure-play BPM vendors' products, separating process analysis capabilities and human workflow capabilities.
Best-of-breed ICM fares better than that of ERP vendors.
Successful implementations of CRM applications have yielded returns ranging from 16 percent to more than 1,000 percent, according to IDC's new study.
CEO Larry Ellison's keynote concentrated on how CRM has continually failed to deliver on its promise of that complete customer view.
PeopleSoft posted record license revenue; Comergent has acquired Profile Systems; and more.
Talk of Oracle's ongoing hostile takeover efforts of rival PeopleSoft was noticeably absent from day one of Oracle's annual AppsWorld conference.
A customer P&L sheet allows companies to determine the appropriate level of service, as well as pricing, discounts, and distribution.
In a conference call with CRM magazine, company CEO Tom Siebel was cautiously optimistic about the company's future performance.
Far too many CRM providers fail to understand what their customers want, a very odd thing for companies selling closer customer contact.
ERP vendors have a weak hold on their customers' hearts, minds, and wallets, despite significant investments in marketing and branding.
Some sectors like outsourcing will continue to be hot spots, but Forrester says the CRM market will remain flat for the year.
A new IDC survey reports that more than 80 percent of former JD Edwards customers either have a more favorable view of PeopleSoft as a software vendor to do business with, or they have not changed their perception of the vendor.
Last year will be looked on as the year of renewal for the CRM industry; new technologies around the real-time enterprise (RTE) come into the picture in 2004.
The addition of Hipbone's online assisted service channel to the KANA iCARE suite combines Web-collaboration capabilities in assisting consumers with KANA's knowledge-powered approach to managing customer relationships.
Following are three stories of how perseverance led to CRM success--and that's no fairy tale.
A customer-centric enterprise uses business strategies throughout the organization to best serve customers.
In a filing with the Securities and Exchange Commission Oracle said that it signed the agreement with ABN Amro Bank NV, Credit Suisse First Boston, and other syndicated lenders for the credit line.
Industry pundit Barton Goldenberg, president and founder of CRM consultancy firm ISM, predicts a lot of positive momentum on the horizon for the industry.
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