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Articles: Enterprise CRM
Unique considerations specific to CRM projects fall into two groups: those things you must do, and those things you must avoid.
Oak declines upping offer for Pivotal; Siebel rolls out hosted CRM in UK; IDC charts analytics growth; and more.
Two thousand three was a year of rebirth for the CRM industry. Trends took shape--and then took hold. It became increasingly clear that they are not fads. In fact, what are hot trends now will likely be considered business as usual by the end of two thousand four.
You have to take responsibility for the success of your initiative before it begins.
RightNow doubles in size in Europe, SSA Global announces Baan roadmap, and more...
A recently released study from HYM press showed that customers' satisfaction with 14 leading CRM software systems and vendors is based on a variety of things, including functionality, customizability, and financial stability.
The company will keep the offer on the table until Pivotal's next shareholders meeting, which has been postponed until November 21.
How to maintain CRM effectiveness in your organization.
Successful CRM programs boast the common denominators of participation from all levels of management and personnel, understanding of current business challenges, detailed examination of infrastructure and information system capabilities, business process review, data availability, and project ownership.
The increase in CRM spending was tempered, however, by slightly down numbers for new spending on network equipment and services.
One area where C-level executives can make an important difference is in getting marketing on board a CRM initiative.
Organizations today are now looking for and applying approaches that help guarantee the success of their CRM initiatives. One approach that organizations are turning to for maximizing CRM performance and ROI is the balanced scorecard.
Akibia will still have local consultants working at clients' sites, focusing on project management, organizational alignment, business processes, technical architecture, change management, and training.
The process of implementing a CRM program often goes wrong because of hurried projects that are implemented simply for technology sake with unrealistic project timelines and poorly documented goals.
PeopleSoft announced the expansion of its Customer Loyalty and Retention program with IBM into the European telecommunications service provider market, as well as a new release of its Enterprise Supplier Relationship Management solution.
Siebel Systems CEO Tom Siebel said the company's motive for acquiring UpShot is similar to acquisitions it's made in the past, which is, "within a very short time to establish a commanding lead" in its target market.
Siebel Systems Wednesday announced earnings that met Wall Street estimates and said it expects revenues to stay on the incline through next quarter.
Guerilla marketing is in full swing, with a twist, in the CRM space.
Siebel Systems its announced on-demand hosted-CRM application, and emphasized the company's efforts on lowering the total cost of ownership for its CRM products.
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