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Articles: Enterprise CRM
What is your number one CRM implementation hurdle?
Have CRM vendors identified what was so wrong with their systems, or have companies wised up and started to analyze business processes and establish metrics at the onset of their CRM initiatives? The answers fall somewhere in between.
With the high cost of dirty data becoming increasingly apparent, companies are turning to outsourced data specialists.
Midmarket companies are now spoiled for choice.
Organizations must be able to update and access valuable customer data in real time.
A new Beagle Research Group study says the demand for hosted CRM has exploded over the past 12 months, and mainstream users are now adopting these solutions.
The new report works much like Gartner's Magic Quadrant with regard to leader positioning--the main difference is vendors in the MarketScope are scored individually, and not ranked against each other.
Aggregating customer data in real-time across multiple applications, platforms, systems, and entire organizations can be more difficult than herding cats, but there is an alternative: an interoperating system.
The report, "IT Spending on Customer Knowledge Technologies: Healthy Increases Across Most Regions," states the compounded annual growth rate of customer-knowledge technology investments by financial services firms worldwide will be 6.2 percent from 2003 to 2008.
Moving CRM through its maturity phases within your organization will solidify CRM's place in your company and your company's place ahead of the competition.
The core problem is poor lifecycle management of customer reference data.
Siebel Systems has been cited for excellence in using CRM.
Business analytics software predicts NCAA Tournament teams.
Pricing is an enormously complex issue that incorporates costs, competitors, and customers. It must also accommodate profitability goals, product lifecycles, and operational capabilities, all affected by the wild card of psychology.
For the first time since the awards were created in 1992, ISM's Top 15 CRM Software Awards are divided into two categories: enterprise CRM and CRM for SMBs.
Siebel strengthened its partnerships with two industry heavyweights and made moves to secure some ground in the midmarket.
The Service Leaders were selected based on a combination of weighted criteria, including revenue and revenue growth (last four complete quarters ended September 30, 2003), market share, customer wins, and reputation for customer satisfaction.
B2B CRM must be extended to address the needs and wants of extended selling teams, their customers, and their prospects.
The Service Leaders were selected based on a combination of weighted criteria, including revenue and revenue growth (last four complete quarters ended September 30, 2003), market share, customer wins, and reputation for customer satisfaction.
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