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Articles: Enterprise CRM
According to the study, the industry continues to sputter in generating license revenue.
The CEO is the best placed for designing the training to prepare who from within the company shows the most potential for becoming the CCO.
The study "The Customer Management Applications Report, 2003--2008" states that both SAP, which has $8.8 billion in overall revenues, and Siebel show about $1.3 billion in CRM revenue.
It's not surprising that many CRM vendors formalize interaction using customer advisory boards that have direct input into product development.
According to the results of a recent survey conducted by IBM Business Consulting Services, the quality of your technology won't be the deciding factor in predicting whether your CRM project will falter or thrive.
Florida wanted to ensure that is call center agents had the data they needed to most effectively serve taxpayers.
A recent Gartner research note states that companies that engage an ASP are perhaps overawed by the low initial price tag and don't consider the necessary ongoing costs they may incur as the relationship period extends.
The real distinction comes from the possibility for change down the road. Clients start with hosted or on-demand CRM with the intent of switching to an on-premises application later.
A major challenge for serious adopters of online self-service is the fact that the quality of the interaction is very dependent on the customer's ability to use the self-help system.
Can companies use CRM as effectively to retain profitable customers as they can to escort unprofitable customers to the competition?
According to the survey, 70 percent of respondents are at least aware of the pay-as-you-go model for enterprise software, but only 20 percent say they are already using it.
Here are the five strategies of five companies that have turbocharged their CRM initiatives.
Marketers have done a lot of house cleaning and are better positioned and able to effectively garner more budgets internally.
These executives had a clear understanding of exactly what part of the sales process needed to be improved.
With a chief customer officer as your customer conscience you can bring balance to the executive-level decision-making processes.
Much of the news trumpeted at the conference has far-reaching implications for CRM specialists and enterprise application users overall.
The updated version has solutions for customer portfolio management, partner relationship management, a more robust analytics function known as Prescriptive Analytics, and more.
PeopleSoft President and CEO Craig Conway said Tuesday at a press conference that PeopleSoft has spent "between $12 and $15 million" per quarter defending itself against its rival's overtures.
Should companies expect their CRM vendors to help them use CRM to determine who their most profitable customers are?
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