Logo
BodyBGTop
Articles: Enterprise CRM
Firms can match technology to each of these processes and use specific tools to increase marketing efficiency and effectiveness.
In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at two executives from Microsoft.
Most every company that implements CRM does so with the help of a consultant, an integrator, or both.
Sales and marketing should be as much science as they are art--driving much of the transition from art to science is a process-improvement methodology that comes to us from the manufacturing world, namely Six Sigma.
Organizations can increase the value of their CRM initiatives, while keeping costs low, by focusing on increasing the value of CRM for those who use it.
ROI criteria must change to reflect the changing needs of the marketplace and the changing pressures on shareholder value.
The summer release of the company's core product touts more than 100 new features.
Some of the biggest names in enterprise CRM opened their books today, but told different stories.
According to the study, the industry continues to sputter in generating license revenue.
The CEO is the best placed for designing the training to prepare who from within the company shows the most potential for becoming the CCO.
The study "The Customer Management Applications Report, 2003--2008" states that both SAP, which has $8.8 billion in overall revenues, and Siebel show about $1.3 billion in CRM revenue.
It's not surprising that many CRM vendors formalize interaction using customer advisory boards that have direct input into product development.
According to the results of a recent survey conducted by IBM Business Consulting Services, the quality of your technology won't be the deciding factor in predicting whether your CRM project will falter or thrive.
Florida wanted to ensure that is call center agents had the data they needed to most effectively serve taxpayers.
A recent Gartner research note states that companies that engage an ASP are perhaps overawed by the low initial price tag and don't consider the necessary ongoing costs they may incur as the relationship period extends.
The real distinction comes from the possibility for change down the road. Clients start with hosted or on-demand CRM with the intent of switching to an on-premises application later.
A major challenge for serious adopters of online self-service is the fact that the quality of the interaction is very dependent on the customer's ability to use the self-help system.
Can companies use CRM as effectively to retain profitable customers as they can to escort unprofitable customers to the competition?
According to the survey, 70 percent of respondents are at least aware of the pay-as-you-go model for enterprise software, but only 20 percent say they are already using it.
Pages: << Prev  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143   Next >>
 
Companies: Enterprise CRM
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us