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Articles: Enterprise CRM
I thought CRM was right for a company that considers it "customers" to be the facilities it maintains, because they are the recipients of this firm's services.
The economy has forced marketing and salespeople to be less artists and more scientists as far as being very metrics-driven.
Essentials for a 21st-century start-up: Business plan? Check. Line of credit? Check. CRM strategy? Check.
Managers are always searching for ways to spur productivity that will balance the needs of the customers, the agents, and the company.
It's been a difficult year for email marketers, particularly with the enactment of the federal CAN-SPAM legislation.
A new report evaluates seven on-demand CRM providers: ACCPAC CRM (now a unit of Best Software), Entellium, NetSuite, RightNow, SAVO, Salesforce.com, and Siebel On-Demand.
"Tasks have no meaning unless they are completed in a way that supports the project's vision."
The CVP supports speech-enabled and touch-tone applications that can be integrated with back-end data and business rules accessible through the Web, using Java 2 Enterprise Edition and VoiceXML standards.
Companies need to respond to the market with agility and appropriate customer relationship-focused sales talent.
Among the challenges in store for Oracle is bitter opposition from PeopleSoft management and directors, who have generally refused to negotiate with Oracle.
Being able to compete on equal footing with contact center giants is important as the customer contact market shifts to longer purchase cycles driven by the need for technology refresh, rather than hordes of startups demanding quick solutions.
While public IMing is expected to continue to burgeon for the next five years, EIMing vendors may find their entrance into the market by bulking up their integration initiatives and educating end users on the advantages that EIMing offers.
The business case for CRM should include tangible net benefits, intangible benefits, and a risk assessment.
In a successful CRM implementation process must always precede technology.
It takes time for business partners to feel comfortable with the luxury of being asked to think from a new perspective.
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
The Awards recognize superior performance in ROI excellence in customer companies, individual achievement, and vendor leadership.
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
In alphabetical order, the winners are...
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