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Articles: Enterprise CRM
Database marketing has quickly become integral to many organizations' CRM operations.
PeopleSoft will offer credits of as much as $100,000 to customers willing to upgrade certain versions of its software before the end of 2004.
Siebel takes the top honor as the CRM Leader, with other eight firms clustered in the Challenger segment.
Follow these four steps to ensure that your customers know what you will do for them--and what is not a reasonable expectation.
The pharmaceutical research firm augments its traditional program of paper manuals, management discussions, and group lecture training with a touch-screen video game dubbed Rocked or Shocked.
Loyalty leaders in the IT industry experienced significant growth levels compared with their counterparts.
Timothy Chou led the firm's hosted-applications efforts for years and reportedly remains with the company in an unspecified role.
I thought CRM was right for a company that considers it "customers" to be the facilities it maintains, because they are the recipients of this firm's services.
The economy has forced marketing and salespeople to be less artists and more scientists as far as being very metrics-driven.
Essentials for a 21st-century start-up: Business plan? Check. Line of credit? Check. CRM strategy? Check.
Managers are always searching for ways to spur productivity that will balance the needs of the customers, the agents, and the company.
It's been a difficult year for email marketers, particularly with the enactment of the federal CAN-SPAM legislation.
A new report evaluates seven on-demand CRM providers: ACCPAC CRM (now a unit of Best Software), Entellium, NetSuite, RightNow, SAVO, Salesforce.com, and Siebel On-Demand.
"Tasks have no meaning unless they are completed in a way that supports the project's vision."
The CVP supports speech-enabled and touch-tone applications that can be integrated with back-end data and business rules accessible through the Web, using Java 2 Enterprise Edition and VoiceXML standards.
Companies need to respond to the market with agility and appropriate customer relationship-focused sales talent.
Among the challenges in store for Oracle is bitter opposition from PeopleSoft management and directors, who have generally refused to negotiate with Oracle.
Being able to compete on equal footing with contact center giants is important as the customer contact market shifts to longer purchase cycles driven by the need for technology refresh, rather than hordes of startups demanding quick solutions.
While public IMing is expected to continue to burgeon for the next five years, EIMing vendors may find their entrance into the market by bulking up their integration initiatives and educating end users on the advantages that EIMing offers.
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