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Articles: Enterprise CRM
Most of PeopleSoft's CRM strategy has evolved during Conway's tenure, including the close of the acquisition of Vantive that first served notice that PeopleSoft would be a CRM player.
Forrester had forecast a 7 percent growth rate for CRM in 2004.
Continental selected Voxify's Automated Agents solution to help manage non-value-added customer calls.
The ability to have a centralized call center may lead to an increase in the use of VoIP.
Too many companies in the past looked at CRM and related technologies as magic bullets that would solve their CRM challenges.
Part of the freedom to improve ROI calculations arrived as CRM became more pervasive within whole organizations, and was not simply relied on to provide domino effects from individual groups like the sales and support organizations.
Database marketing has quickly become integral to many organizations' CRM operations.
PeopleSoft will offer credits of as much as $100,000 to customers willing to upgrade certain versions of its software before the end of 2004.
Siebel takes the top honor as the CRM Leader, with other eight firms clustered in the Challenger segment.
Follow these four steps to ensure that your customers know what you will do for them--and what is not a reasonable expectation.
The pharmaceutical research firm augments its traditional program of paper manuals, management discussions, and group lecture training with a touch-screen video game dubbed Rocked or Shocked.
Loyalty leaders in the IT industry experienced significant growth levels compared with their counterparts.
Timothy Chou led the firm's hosted-applications efforts for years and reportedly remains with the company in an unspecified role.
I thought CRM was right for a company that considers it "customers" to be the facilities it maintains, because they are the recipients of this firm's services.
The economy has forced marketing and salespeople to be less artists and more scientists as far as being very metrics-driven.
Essentials for a 21st-century start-up: Business plan? Check. Line of credit? Check. CRM strategy? Check.
Managers are always searching for ways to spur productivity that will balance the needs of the customers, the agents, and the company.
It's been a difficult year for email marketers, particularly with the enactment of the federal CAN-SPAM legislation.
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