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Articles: Enterprise CRM
Managing relationships is like an anthropological dig.
Latin American companies add flavor to their services.
Standardized business processes help ensure successful change management when rolling out enterprise software initiatives.
More information means more informed customer decisions.
Eliminate surprises, identify opportunities, and maximize operational effectiveness by having the right data at the right time.
Is the CRM software you're considering a good technical match?
Global Industrial increased revenue by integrating its front and back office.
The worst thing is to take away an application salespeople are using and liking.
To maximize results, personalized portals must closely align with CRM.
A partnership with former rival Omniture will bring together clients of both companies.
The marathon takeover battle ends with a handsome payoff for PeopleSoft shareholders, but questions for customers.
Cognos unveils its latest upgrades in enterprise corporate planning capabilities, designed to provide a real-time single view of a company's operations.
A Yankee Group study says the vendors rank number one and number two, respectively, as the IP telephony solution providers of choice.
The new 11i.10 release is designed to give companies a more holistic view of customers.
The utility company uses e-billing to shift customers from the phone to the Web--and has upped customer satisfaction in the process.
CRM strategists often speak of improving company performance by boosting revenue on a per-customer basis. CRM magazine cuts through the hype to examine what individual customer profitability can--and cannot--do for your business.
It's all really about being customer-centric.
The CRM developer plans to capture midmarket business with a dedicated sales force and elite partner program.
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