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Articles: Enterprise CRM
The company is looking to broaden its EMM functionality; the acquisition is seen as a 'good for the industry' move.
A new, core marketing functionality feature could help the company compete in the SMB space.
According to one analyst, the management changes give the competition 'a bit of a jump.'
The platform integrates voice and data for CSRs; a Nortel user survey reveals a high percent of respondents have 'started to converge.'
The company unveils a plan to improve its financial performance and tries to ease investor worries.
With mergers and acquisitions accelerating, consider these four strategies for protecting your company.
SaaS represents the combined software architecture, delivery, and user interaction model needed to support hundreds of thousands of globally dispersed users.
Month 12: To make good on its year-one deliverables Churchill Downs' CRM team must make believers out of everyone.
...successful and disastrous: 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Edited by David Myron
Nordstrom is the gold standard for customer service excellence -- and, amazingly, word of mouth is its primary marketing tool.
CRM's original value proposition is the responsibility of the entire enterprise--not CRM alone.
The computer giant announces two new services to provide help and awareness for software-as-a-service providers.
Large companies have noticed the relative low cost, ease-of-use, and quick implementation.
Scorecards for enterprise CRM vendors and on-demand providers show shifts--and some surprises--in the past year.
The on-demand vendor is positioning for greater expansion into the enterprise market.
SAPPHIRE '05: SAP releases the latest version of its CRM suite, but analysts cite the company's 'failure' to deliver a hosted application.
SAPPHIRE '05: SAP touts its NetWeaver platform/partnership concept as the next evolution in CRM, blending innovation with best-of-breed capabilities.
Enterprises will be the driving force behind the market.
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