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Articles: Enterprise CRM
Identifying and minimizing risks needs to be part of the ROI equation.
Four tough questions to ask your vendor.
Many companies say their CRM system implementations are surpassing their initial time and budget expectations.
CRM magazine explains technology that will understand and leverage your relationship capital.
Sprint rings up experts to revamp its commission payment system.
Creativity and quirkiness are influencing alternative marketing strategies.
Part 1: Understanding resistance
Consumers are growing more frustrated with and resistant to companies.
Siebel continues to rely on its CRM applications and SAP on its ERP offerings to land customers, but both companies will have to continue to improve their wares to keep customers.
The move helps legitimize the open-source model, but underscores the enterprise giant's need to build out its business.
Retailers have advanced in their use of CRM technologies, but continue to struggle to get CRM information to the proper corporate users.
The layoffs announced are the highlight of the company's post-Siebel acquisition guidance call; fiscal performance and predictions are also stated.
Different positions within a sales force require different functions from an SFA system, and tailoring to fit those functions is a big part of successful SFA strategies.
Business Problem: Marketing campaigns are failing to deliver targeted, relevant messages to customers.
How do marketers ensure that prudence wins over temptation?
Customers must wait--now that the deal is complete--for their applications to continue fusing.
The on-demand service and interface go offline, but financial analysts stand by the company's performance as the fiscal quarter comes to an end.
iUpload's content management platform speedily integrates customer information; analysts see the need for blogs to be 'tightly tied' to CRM for marketing success.
The hosted app will launch in February; the company outlines its midmarket plans for 2006, and sees strong 2005 revenue numbers.
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