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Articles: Enterprise CRM
Tech obstacles to CRM success can be considerable, but others include process and people concerns--read here about two companies' experiences.
It takes a special breed of thinker--quick, tenacious--to be a successful salesperson, and the job has been getting harder. As products and services become more complex, salespeople need to think faster than ever, respond more quickly, remember more details, and comply with more guidelines than ever before.
Leverage what works and keep it simple.
More than 70 percent of firms show positive results from using CRM systems.
Translating requirements into features.
The department does not consistently put CRM into practice, even though it is a high priority; marketing relies too heavily on sales to drive customer satisfaction and it under uses analytics.
Rollouts and road maps are signs of Oracle's emphasis on enhancing existing product lines as the company deepens its SOA initiative.
The latest release in the CRM On Demand series, version 10 delivers custom-fit functionality for operations of all sizes.
Pivotal's owner is buying a Microsoft CRM partner, strengthening the bond between them for the time being.
Purchasing the billing and revenue management solutions provider should strengthen Oracle's go to market offerings for the communications and media industry, and bolster its apps focus.
The on-demand vendor has acquired Sendia to bring mobility to its AppExchange applications.
Although consumers polled indicate that site usability is up, customer information sharing leads to below average score.
IBM continues its SOA efforts with a cluster of products and services designed to help bolster SOA-based deployments.
Forrester peeks into the future of enterprise applications, and discovers that it's up to the customers.
Six truths about making CRM process changes to your organization.
Talking about significant results tied to investments in contact center technologies and services is one thing. Realizing outstanding return is another. CRM magazine honors five organizations that reaped the benefits of their contact center and customer service initiatives in 2005 in the following categories: Web support services, workforce optimization, speech solutions, hosted contact center services (a new category), and agent-facing universal desktop.
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