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Articles: Enterprise CRM
6 steps smart companies are taking today to compete.
Why business size is more important than you think.
Business Problem: Customer data is scattered throughout legacy systems, preventing a company from fully leveraging it.
SAPPHIRE '06: The company highlights its hybrid on-demand/on-premise CRM offering, while persistently promoting its enterprise services architecture strategy.
SAPPHIRE '06: Amid "the industrialization of software," the German juggernaut continues its service-based strategy.
IBM launches its new business intelligence search application, which one industry analyst says represents the market in general.
Infor buys the enterprise software provider to create the market's third-largest software maker, competing directly with Oracle and SAP.
Magic Quadrant '06: This year's European CRM service provider quadrant reveals Accenture and IBM BCS as the strongest implementation partners.
The BI giant, with an eye to extending its on-demand presence, has made available five offerings through that delivery model.
IT spending throughout Asia, Europe, and North America will continue to rise throughout 2006, with strong focus on security and business intelligence.
On-demand or on-premise CRM?
The most successful customers will leverage the industry's foundation.
Tech obstacles to CRM success can be considerable, but others include process and people concerns--read here about two companies' experiences.
It takes a special breed of thinker--quick, tenacious--to be a successful salesperson, and the job has been getting harder. As products and services become more complex, salespeople need to think faster than ever, respond more quickly, remember more details, and comply with more guidelines than ever before.
Leverage what works and keep it simple.
More than 70 percent of firms show positive results from using CRM systems.
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