Creativity and quirkiness are influencing alternative marketing strategies.
Magazine Features,
Posted 01 Mar 2006
Part 1: Understanding resistance
The Tipping Point,
Posted 01 Mar 2006
Consumers are growing more frustrated with and resistant to companies.
Front Office,
Posted 01 Mar 2006
Siebel continues to rely on its CRM applications and SAP on its ERP offerings to land customers, but both companies will have to continue to improve their wares to keep customers.
Daily News,
Posted 24 Feb 2006
The move helps legitimize the open-source model, but underscores the enterprise giant's need to build out its business.
Daily News,
Posted 16 Feb 2006
Retailers have advanced in their use of CRM technologies, but continue to struggle to get CRM information to the proper corporate users.
Daily News,
Posted 10 Feb 2006
The layoffs announced are the highlight of the company's post-Siebel acquisition guidance call; fiscal performance and predictions are also stated.
Daily News,
Posted 09 Feb 2006
Different positions within a sales force require different functions from an SFA system, and tailoring to fit those functions is a big part of successful SFA strategies.
Magazine Features,
Posted 01 Feb 2006
Business Problem: Marketing campaigns are failing to deliver targeted, relevant messages to customers.
Re:Tooling,
Posted 01 Feb 2006
How do marketers ensure that prudence wins over temptation?
Viewpoints,
Posted 01 Feb 2006
Customers must wait--now that the deal is complete--for their applications to continue fusing.
Daily News,
Posted 31 Jan 2006
The on-demand service and interface go offline, but financial analysts stand by the company's performance as the fiscal quarter comes to an end.
Daily News,
Posted 31 Jan 2006
iUpload's content management platform speedily integrates customer information; analysts see the need for blogs to be 'tightly tied' to CRM for marketing success.
Daily News,
Posted 30 Jan 2006
The hosted app will launch in February; the company outlines its midmarket plans for 2006, and sees strong 2005 revenue numbers.
Daily News,
Posted 27 Jan 2006
IT customers have changed the criteria to selecting their software vendors, concentrating more on vertical expertise.
Daily News,
Posted 25 Jan 2006
Oracle updates progress and road maps for its SOA middleware platform one year after its inception.
Daily News,
Posted 19 Jan 2006
Salesforce.com's application marketplace emerges from its preview phase as part of the company's Winter '06 release with 160 listings.
Daily News,
Posted 17 Jan 2006
Slow adoption rates can be attributed to companies not yet realizing the true value of the architecture.
Daily News,
Posted 13 Jan 2006
The firm's higher-than-expected Q4 revenues likely will have little impact on the proposed Oracle acquisition.
Daily News,
Posted 12 Jan 2006
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