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Articles: SMB/Mid-market CRM
RightNow doubles in size in Europe, SSA Global announces Baan roadmap, and more...
A recently released study from HYM press showed that customers' satisfaction with 14 leading CRM software systems and vendors is based on a variety of things, including functionality, customizability, and financial stability.
SAP has teamed with more than 300 channel partners to offer highly verticalized versions of Business One.
How to maintain CRM effectiveness in your organization.
Successful CRM programs boast the common denominators of participation from all levels of management and personnel, understanding of current business challenges, detailed examination of infrastructure and information system capabilities, business process review, data availability, and project ownership.
Oak Investment Partners announced that it believes its current all-cash offer is superior to the unsolicited stock-for-stock proposal from Onyx Software to acquire Pivotal; online retail sales should reach roughly $60 billion in 2003, according to AMR Research; and Dendrite International announced that Clinitrac has selected Dendrite Clinical to provide telephone support for a study for one of Clinitrac's pharmaceutical customers.
Siebel closes UpShot deal, Datamonitor says more call center seats going offshore, GWI creates new services group, and more...
Dreamforce '03: Salesforce.com today unveiled major upgrades to its two main products at its first annual Dreamforce user conference.
Travelex's SFA and CRM pieces were not integrated with the processing system, so the sales group refused to use it; Travelex decided to trash its system in favor of another solution.
Two divisions that serve The Schwan Food Company's markets, Schwan's Home Service and Schwan's Food Service Group, have revamped their CRM strategies as part of Schwan's ongoing effort to keep customers satisfied and loyal.
How to overcome the barriers to implementing an effective sales process.
Organizations today are now looking for and applying approaches that help guarantee the success of their CRM initiatives. One approach that organizations are turning to for maximizing CRM performance and ROI is the balanced scorecard.
U.S. call center spending in the financial services industry between 1998 and 2003 increased by 118 percent; Customers are looking for better integration between applications, information systems, and portals; and companies are getting into offshore BPO, but enterprises should also examine the benefits from offshore "insourcing."
The number-three local phone company (behind Verizon and SBC Communications) is targeting small and midsize business (SMB) customers with its latest offering.
Market fragmentation makes it cost-prohibitive for most large vendors and service providers to sell directly into small and midsize businesses. Instead, they rely on local solution providers.
Known for its deep analytics capabilities, E.piphany is fueling its CRM suite with the customer relationship backbone, a set of J2EE services that is designed to enable organizations to solve critical data and process integration issues.
The company is targeting small businesses with between two and 100 workers, a different strategy from the current group of ASPs that is beginning to make headway in larger companies and the enterprise space.
The process of implementing a CRM program often goes wrong because of hurried projects that are implemented simply for technology sake with unrealistic project timelines and poorly documented goals.
UpShot's hosted rivals are offering migration paths for customers who are unhappy with Siebel's acquisition of the company.
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