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Articles: SMB/Mid-market CRM
CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. The results are based on a combination of weighted criteria, including revenue and revenue growth (last four completed quarters, ended March 30, 2003), market share, customer wins, and reputation for customer satisfaction.
Many of the industry's top customer-company and vendor executives took part in the ceremony, which was followed by an interactive panel discussion.
Emerging technologies are providing a collaborative framework capable of building a virtual sales office integrating many CRM capabilities with active collaboration tools.
The product focuses on simplifying the way users track customers and related projects, manage customer information, and provide customer service.
ACCPAC, a subsidiary of Computer Associates, has announced several new CRM products, including a new, hosted version of its CRM solution.
Online CRM provider UpShot earlier this week countersued rival Salesforce.com and asked a federal court to stop Salesforce.com from using misleading information on its Web site and in its sales literature.
Pivotal, Epicor, Icode, and others release new products.
A direct route to adoption is to address issues that are causing pain in the sales and marketing arena.
There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value.
Everything from phased deployments to optimizing business processes to implementing self-service to the rise in hosted solutions is being spurred by companies' desire to cut costs.
The ERP functionality will link to NetLedger's Web hosted e-commerce capabilities to provide customer, vendor, and partner views of the business transactions.
AltiGen says it chose Convergion because of its nationwide reach and expertise in telecom, CRM, and contact centers.
Microsoft announced plans to accelerate the release of an international version of Microsoft CRM; to revamp MS CRM's licensing agreements; and to change its certification process for resellers.
A recent Aberdeen Group study reveals that enterprises are expected to increase their technology budgets by an average of 3.4 percent over the next six to 12 months, and CRM-related applications are helping to fuel the growth.
For CRM to truly be effective, solutions must be designed and customized to fit with the unique business processes of each organization.
A total CRM/SFA solution aimed at sales force--productivity improvement must consider the overall aspects of sales management.
Zeacom's screen pop capabilities can cut as many as 12 seconds from of each call, according to Zeacom CEO Miles Valentine.
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Companies: SMB/Mid-market CRM
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