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Articles: SMB/Mid-market CRM
Businesses are not properly marrying their process with their software, creating gaps that are sapping the effectiveness of their CRM strategies.
Company size may not be the real indicator of potential CRM adoption.
Moving CRM through its maturity phases within your organization will solidify CRM's place in your company and your company's place ahead of the competition.
It appears the challenge and solution to raising CRM awareness is another type of CRM: community relationship management.
The deal, announced late December 2003, delivers a hosted-CRM solution to compete with the likes of Salesforce.com, NetSuite, and Siebel Systems.
Pricing is an enormously complex issue that incorporates costs, competitors, and customers. It must also accommodate profitability goals, product lifecycles, and operational capabilities, all affected by the wild card of psychology.
For the first time since the awards were created in 1992, ISM's Top 15 CRM Software Awards are divided into two categories: enterprise CRM and CRM for SMBs.
Siebel strengthened its partnerships with two industry heavyweights and made moves to secure some ground in the midmarket.
The pairing integrates White Pajama's contact center and telephony functionality with Salesforce.com's on-demand CRM services.
B2B CRM must be extended to address the needs and wants of extended selling teams, their customers, and their prospects.
It is increasingly imperative to turn your attention to driving successful people-change now--before your competition does.
Recent books that analyze the customers' role; assist users with the new features provided by Microsoft CRM; detail relationship-building techniques; and more.
Hosted CRM is hot. Salesforce.com has topped 8,400 customers and 120,000 subscribers, NetSuite is doubling its sales team and expanding abroad, and RightNow Technologies has achieved 20 quarters of consecutive growth.
WebSideStory launched HBX, a new on-demand Web-analytics tool; Salesnet has enhanced its user interface (UI), an initiative designed to provide a cleaner appearance, increased customization, and faster access to all areas of Salesnet; and more.
Gartner estimates that Best Software has amassed 25 percent of the worldwide CRM market in the small business space, besting companies like FrontRange and Salesforce.com, which are vying for the same space.
According to a new report by AMI-Partners, small- and medium-business (SMB) spending on IT security reached $1.8 billion in the United States in 2003.
Verity announced that it has entered into a definitive agreement to acquire the intellectual property, certain customer agreements, and other strategic assets of NativeMinds; ACCPAC International announced the availability of more than 50 add-on applications; Tellabs selected Salesnet's CRM solution; and more.
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Companies: SMB/Mid-market CRM
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