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Articles: SMB/Mid-market CRM
Most companies received passing marks...but we discovered six sales-knowledge gaps.
There's a high correlation between poorly delivered email support and [poor] customer loyalty.
In a successful CRM implementation process must always precede technology.
It takes time for business partners to feel comfortable with the luxury of being asked to think from a new perspective.
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
The Awards recognize superior performance in ROI excellence in customer companies, individual achievement, and vendor leadership.
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
In alphabetical order, the winners are...
Midsize companies are increasing their uptake of CRM, while large, international enterprises are cutting back.
Six companies that set out to get measurable results, then met or surpassed their expectations.
Is a hosted-or-on-demand-offering price war is looming? If so, what will vendors do to differentiate themselves and their services?
Aberdeen interviewed 232 decision-makers at SMB firms to examine the components of business technology that most closely map to the strategic needs of small enterprise.
Seven tips for managing project scope creep.
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
Presenting financial information from 2003, the report analyzes the workforce management market.
RightNow has always been very user-focused, making product decisions based on what existing customers want. As it begins to target larger deals in new verticals, there will be more market-driven development.
The newly rechristened application is the ASP's first step as it moves forward with broad plans to expand into smaller markets.
Consumers are open to buying more products and services, but only if the customer service representative (CSR) first resolves the customer's concern.
Pure-play knowledge-base providers are seeing a need to compete with service-oriented companies.
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Companies: SMB/Mid-market CRM
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