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Articles: SMB/Mid-market CRM
Pivotal is working to make integration as seamless as possible.
Bridging the chasm between CRM and minority business.
SMBs want tools that can specifically address their requirements.
You want to know what kind of experience a partner has in your particular industry vertical.
Some loyal customers may be only marginally valuable today, but enormously valuable tomorrow.
Effective immediately the NetSuite 10 core contains an Upsell Manager as a standard component.
The release offers an automated marketing system that aims to give users access to detailed analytics covering customer Web-site behavior.
The U.K. law firm needed vital information to be visual and accessible to all.
These are very different announcements: They're both targeting customer service, but Salesforce is targeting the call center, as compared to focusing on premise-based trouble tickets.
The ability to have a centralized call center may lead to an increase in the use of VoIP.
Too many companies in the past looked at CRM and related technologies as magic bullets that would solve their CRM challenges.
Part of the freedom to improve ROI calculations arrived as CRM became more pervasive within whole organizations, and was not simply relied on to provide domino effects from individual groups like the sales and support organizations.
Database marketing has quickly become integral to many organizations' CRM operations.
Now the company uses NetTracker to help move customers from the call center to the Web.
Follow these four steps to ensure that your customers know what you will do for them--and what is not a reasonable expectation.
One of the greatest benefits of moving to a CRM solution is the ability to integrate front- and back-office processes.
Look for vendors that have derived at least 25 percent of revenues from midsize clients.
Essentials for a 21st-century start-up: Business plan? Check. Line of credit? Check. CRM strategy? Check.
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Companies: SMB/Mid-market CRM
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