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Articles: SMB/Mid-market CRM
Many of today's most effective CRM processes and strategies are so successful because of the underlying technologies that enable and support them. In our dynamic, evolving industry new technologies continue to allow us to interact with customers in ways we never imagined. This is not to say that technology is the end-all in CRM--we still need engaged people, relevant processes, and quality data. But when properly implemented, technology can take that powerful threesome even farther. Consider the already heady impact and potential of the following 10 technologies...
Review the issues that lead many companies to see hosted software as a tactical, short-term remedy for a long-term problem.
Companies must first address people and process issues to lead them to the right technology choice.
Avoid burning out customers by using enterprise feedback management.
Let us introduce you to the dynamic new top executives in the CRM industry.
You have to figure out how much value an individual is going to provide you over time.
The Midwest utility integrates disparate customer information systems after a merger and an acquisition.
Design Within Reach chooses Iphinity Call Center; Convergys signs multiyear contract with Wachovia; 7-Eleven implements Cognos; and more.
Retail banks are targeting small-business owners to build the profitability of those relationships.
Many traditional CRM solutions are out of reach for SMBs, but there are choices for small firms to consider.
SPL on the verge of being purchased; Siebel announces financial results for its third quarter; Unisys to team up with Linux; and more.
The vendors look to cover both the sales and service worlds with their new partnership.
The HEAT and GoldMine provider also announced additional products.
Marines are gung-ho about Oracle; Convergys signs multiyear contract with Wachovia; Quaero has new clients; and more.
SAP Americas CEO lays out what customers should expect from CRM vendors.
The company announces the availability of the new Uniphi Suite at its annual user conference in New Orleans.
The communication systems, applications, and services provider reports fiscal fourth-quarter 2004 and FY 2004 results, and announces the launch of new products.
The open-source CRM pioneer looks to grow quickly in its first year.
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Companies: SMB/Mid-market CRM
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