Sales and marketing should be as much science as they are art--driving much of the transition from art to science is a process-improvement methodology that comes to us from the manufacturing world, namely Six Sigma.
Viewpoints,
Posted 02 Aug 2004
ROI criteria must change to reflect the changing needs of the marketplace and the changing pressures on shareholder value.
REAL ROI,
Posted 02 Aug 2004
The summer release of the company's core product touts more than 100 new features.
Daily News,
Posted 22 Jul 2004
Wireless platform developers are increasingly building solutions to suit the needs of companies with fewer than 1,000 employees
Daily News,
Posted 20 Jul 2004
Janice Anderson says she's spent part of her first month assessing the competitive landscape.
Daily News,
Posted 19 Jul 2004
The key benefit to Crossroads is Siebel's remote agent capability.
Daily News,
Posted 14 Jul 2004
Divesh Sisodraker, who served as Pivotal's CFO for almost three years, has been named president and CEO of Chinadotcom's CRM software division.
Daily News,
Posted 13 Jul 2004
Olan Mills is now better able to identify profitable prospects.
REAL ROI,
Posted 01 Jul 2004
According to the results of a recent survey conducted by IBM Business Consulting Services, the quality of your technology won't be the deciding factor in predicting whether your CRM project will falter or thrive.
REAL ROI,
Posted 01 Jul 2004
In May CRM magazine presented a list of some of the industry's key players. This month we continue that recognition with a look at three executives from midmarket leader E.piphany.
Insight,
Posted 01 Jul 2004
The company now has the ability to track campaigns and responses to determine which campaigns are generating the most profit.
REAL ROI,
Posted 01 Jul 2004
You don't necessarily need to pay top dollar for every new revision and incremental improvement the vendor offers up.
REAL ROI,
Posted 01 Jul 2004
McCloskey says that over the past nine months FrontRange has taken significant steps to change its corporate perspective regarding GoldMine, deciding to step up research and development.
Daily News,
Posted 30 Jun 2004
Integration after the fact is not the answer.
Viewpoints,
Posted 28 Jun 2004
As with any CRM deployment, potential users still need to weigh the relative merits before deciding if on-demand is appropriate for their organizations.
Daily News,
Posted 28 Jun 2004
Concurrent with the announcement of the NetCommerce modules, NetSuite indicated that it now has 1,000 business customers using NetSuite's live e-commerce capabilities.
Daily News,
Posted 24 Jun 2004
A recent Gartner research note states that companies that engage an ASP are perhaps overawed by the low initial price tag and don't consider the necessary ongoing costs they may incur as the relationship period extends.
Daily News,
Posted 24 Jun 2004
At the end of this month the Oracle Small Business Suite on-demand service provided by NetSuite will be rebranded NetSuite Small Business Suite.
Daily News,
Posted 22 Jun 2004
The real distinction comes from the possibility for change down the road. Clients start with hosted or on-demand CRM with the intent of switching to an on-premises application later.
Daily News,
Posted 22 Jun 2004
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