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Articles: SMB/Mid-market CRM
New revenue opportunities exist for vendors, but to be successful they must take into consideration the variety of markets to which they are selling.
Business Owner Link tool helps marketers find business owners during their off hours.
With mergers and acquisitions accelerating, consider these four strategies for protecting your company.
...successful and disastrous: 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Edited by David Myron
Nordstrom is the gold standard for customer service excellence -- and, amazingly, word of mouth is its primary marketing tool.
M&As left remote access provider Tarantella in an information silo trance; a new CEO called on SalesLogix to cast a customer-centricity spell.
North America and Western Europe invest for customer intimacy, service differentiation, and supply-chain efficiencies; increases in per capita consumption spur investments in emerging economies.
The computer giant announces two new services to provide help and awareness for software-as-a-service providers.
Large companies have noticed the relative low cost, ease-of-use, and quick implementation.
Scorecards for enterprise CRM vendors and on-demand providers show shifts--and some surprises--in the past year.
The on-demand vendor is positioning for greater expansion into the enterprise market.
G-Force '05: The company collaborates with Verizon to forge a hosted IP solution; the partnership with Microsoft will now deliver BPO solutions.
SAPPHIRE '05: SAP releases the latest version of its CRM suite, but analysts cite the company's 'failure' to deliver a hosted application.
SAPPHIRE '05: SAP touts its NetWeaver platform/partnership concept as the next evolution in CRM, blending innovation with best-of-breed capabilities.
Insights '05: The company announces at its annual partner conference new initiatives and a name change to signal alignment with its international brand.
Not just for SMBs anymore, organizations of all sizes are now evaluating the potential of hosted contact center solutions.
Community relations is now a crucial practice; Web sales remains a strong revenue stream.
A forum for online advertising warns about being invasive when targeting based on consumer habits.
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Companies: SMB/Mid-market CRM
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