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Articles: SMB/Mid-market CRM
How are the changes that channel management systems and their providers are experiencing going to play out?
Get back to the roots of CRM with this refresher course on integration.
Bridging the cultural and IT systems divide.
Recent debuts by SugarCRM and Salesforce.com could jump-start an industry space.
IBM announces a services-oriented architecture initiative geared toward business partners, ISVs, and SIs; Siebel and IBM extend their partnership to offer a developer kit.
Expanded services, best practices, and partnerships are showcased at the company's user conference.
On-demand offerings may be the answer for cost-averse small businesses.
Airframe CRM Express allows companies to change the number of seats without altering contract terms or raising monthly fees.
A relaunched product line provides detailed profiles and company insights on 13 million small businesses.
A new, core marketing functionality feature could help the company compete in the SMB space.
The platform integrates voice and data for CSRs; a Nortel user survey reveals a high percent of respondents have 'started to converge.'
New revenue opportunities exist for vendors, but to be successful they must take into consideration the variety of markets to which they are selling.
Business Owner Link tool helps marketers find business owners during their off hours.
With mergers and acquisitions accelerating, consider these four strategies for protecting your company.
...successful and disastrous: 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Edited by David Myron
Nordstrom is the gold standard for customer service excellence -- and, amazingly, word of mouth is its primary marketing tool.
M&As left remote access provider Tarantella in an information silo trance; a new CEO called on SalesLogix to cast a customer-centricity spell.
North America and Western Europe invest for customer intimacy, service differentiation, and supply-chain efficiencies; increases in per capita consumption spur investments in emerging economies.
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