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| Articles: SMB/Mid-market CRM |
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Database marketing has quickly become integral to many organizations' CRM operations.
Insight,
Posted 24 Sep 2004
REAL ROI,
Posted 23 Sep 2004
Now the company uses NetTracker to help move customers from the call center to the Web.
REAL ROI,
Posted 23 Sep 2004
Follow these four steps to ensure that your customers know what you will do for them--and what is not a reasonable expectation.
REAL ROI,
Posted 23 Sep 2004
One of the greatest benefits of moving to a CRM solution is the ability to integrate front- and back-office processes.
Viewpoints,
Posted 20 Sep 2004
Look for vendors that have derived at least 25 percent of revenues from midsize clients.
Analyze This,
Posted 20 Sep 2004
Essentials for a 21st-century start-up: Business plan? Check. Line of credit? Check. CRM strategy? Check.
Magazine Features,
Posted 20 Sep 2004
Managers are always searching for ways to spur productivity that will balance the needs of the customers, the agents, and the company.
Magazine Features,
Posted 20 Sep 2004
It's been a difficult year for email marketers, particularly with the enactment of the federal CAN-SPAM legislation.
Daily News,
Posted 20 Sep 2004
A new report evaluates seven on-demand CRM providers: ACCPAC CRM (now a unit of Best Software), Entellium, NetSuite, RightNow, SAVO, Salesforce.com, and Siebel On-Demand.
Daily News,
Posted 17 Sep 2004
Most companies received passing marks...but we discovered six sales-knowledge gaps.
Reality Check,
Posted 17 Sep 2004
There's a high correlation between poorly delivered email support and [poor] customer loyalty.
Daily News,
Posted 02 Sep 2004
In a successful CRM implementation process must always precede technology.
Reality Check,
Posted 01 Sep 2004
It takes time for business partners to feel comfortable with the luxury of being asked to think from a new perspective.
Diary of a CRM Initiative,
Posted 01 Sep 2004
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
Magazine Features,
Posted 01 Sep 2004
The Awards recognize superior performance in ROI excellence in customer companies, individual achievement, and vendor leadership.
Daily News,
Posted 01 Sep 2004
The time has come once again for CRM magazine to reward excellence and achievement among vendors in the CRM industry. CRM vendors have individually and collectively worked to build confidence in the discipline, and those efforts are paying off. According to AMR Research, companies are still making modest-but-measurable increases in their spending on customer management tools and strategies, to the tune of an additional $600 million in spending expected for 2004. Interest is strongest among midmarket and SMB firms, which we classify as those companies under $1 billion and under $100 million in annual revenues, respectively. But there was plenty to stir things up this year. Read on to see what companies prevailed from 2003, and how others are leaving an indelible mark on the industry.
Magazine Features,
Posted 01 Sep 2004
In alphabetical order, the winners are...
Magazine Features,
Posted 01 Sep 2004
Midsize companies are increasing their uptake of CRM, while large, international enterprises are cutting back.
Insight,
Posted 01 Sep 2004
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Companies: SMB/Mid-market CRM
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