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Articles: SMB/Mid-market CRM
Commoditized technology puts the on-demand player in a 'pretty strong' position.
Looking back, and to the future: CRM trends and events to watch.
The company's latest messaging and collaboration solution is hosted for SMBs; Magneto push technology and new features up the mobile device ante.
The market is expected to outstrip the growth rates of traditional CRM, with the U.S. market faring substantially stronger than its European counterpart.
Integrations with Google, PayPal, and UPS enhance the ability to serve online businesses; shopping cart closure and multichannel selling bring relevance to Web shoppers.
A tech-focused private equity firm gives the midmarket CRM company access to deeper pockets, which one analyst says could portend an aggressive growth strategy.
A distinguished Gartner analyst offers some tips for success and a CRM maturity model at Gartner's CRM Summit.
The company is trying to end the year with its first CRM release since December 2003, but the general availability of the release is pending.
New license revenue continues to rise in the industry, with marketing applications predicted to be the top performers through 2009, despite mergers and economic pressure.
Choosing an on-demand CRM solution just got more complicated.
Hosted and on-demand marketing tools will be found in two-thirds of companies by 2008, with smaller businesses seeing the fastest uptake.
Sixty percent of midmarket firms plan to deploy an integrated ERP suite within the next year as the fragmented approach gives way to more cohesion.
Training and procurement are the business process outsourcing market's two fastest growing segments as companies begin to think more strategically.
Restructuring Sage's CRM delivery strategy is part of an ongoing effort to rebrand and unify Sage's SMB products.
Enhanced integration and flexibility, coupled with other factors like reduced cost, are steadily becoming more attractive to organizations.
The soon-to-be acquired company unveils a new strategy and architecture as SAP baits a safe passage program hook for Siebel's customers.
Long-term workforce planning and updating, and integrating HCM technology, are ways to respond.
Financial services, construction, and healthcare are top implementers of on-demand CRM; uptake is slow, but is accelerating among small businesses.
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Companies: SMB/Mid-market CRM
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