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Articles: SMB/Mid-market CRM
Seamless operation and single databases lead the list of requirements for SMB success; on-demand products are the most popular in the segment.
The company opens a new localization center in Ireland to streamline European operations; an industry analyst says the move also addresses differences in culture and marketing.
New partnerships and predictions point to a period of rapid growth in wireless applications for sales, service, and marketing.
The companies announce a technical partnership, which one industry analyst says will help deliver open source to SMBs.
The company's s 25th Anniversary Edition helps bring down the walls between sales and marketing. Two new modules, lead management and campaign management, head up the company's venture into marketing automation.
Retailers have advanced in their use of CRM technologies, but continue to struggle to get CRM information to the proper corporate users.
The move allows the company to compete with RightNow Technologies, and may underscore Talisma's continued leadership in the Web self-service space.
One analyst asks if certifying 'good' email is enough; senders may be missing an opportunity to further help consumers.
Different positions within a sales force require different functions from an SFA system, and tailoring to fit those functions is a big part of successful SFA strategies.
Celebrating the urge to merge, and the heartbreak.
Business Problem: Marketing campaigns are failing to deliver targeted, relevant messages to customers.
The RIA refreshes an on-demand dashboard only with figures that have changed.
Enterprises respond to IP's features and technology, but smaller companies have to care more about cost benefits.
How do marketers ensure that prudence wins over temptation?
The on-demand service and interface go offline, but financial analysts stand by the company's performance as the fiscal quarter comes to an end.
iUpload's content management platform speedily integrates customer information; analysts see the need for blogs to be 'tightly tied' to CRM for marketing success.
The hosted app will launch in February; the company outlines its midmarket plans for 2006, and sees strong 2005 revenue numbers.
IT customers have changed the criteria to selecting their software vendors, concentrating more on vertical expertise.
Salesforce.com's application marketplace emerges from its preview phase as part of the company's Winter '06 release with 160 listings.
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Companies: SMB/Mid-market CRM
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