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Articles: SMB/Mid-market CRM
Worldwide, CRM software realized about 14 percent growth in 2005; drivers include consolidation, vertical market solutions growth, and midmarket growth.
A holding company wins the bid, and will take the company private; CDC loses out on the chance to acquire its CRM competitor.
Smaller businesses will seek to improve their online presence through vendors that can deliver expertise; telecoms stand to gain if they round out their service offerings.
The quiet on-premise vendor fires a surprise salvo to compete with Salesforce.com; functionality is another key to the value proposition.
Why business size is more important than you think.
Business Problem: Customer data is scattered throughout legacy systems, preventing a company from fully leveraging it.
The company adds plan-document approval to its on-demand offering and announces the latest AppExchange victim.
Salesforce.com releases a version of its development platform unfettered by CRM, allowing OEMs to build on-demand services at will.
The company adds new ERP functionality to its popular on-demand suite, making it difficult for SAP to catch up in the race for the midmarket.
A report on ERP and accounting software places the QuickBooks publisher at the head of the SMB segment; Microsoft and Oracle have pull with the midmarket.
SAPPHIRE '06: Amid "the industrialization of software," the German juggernaut continues its service-based strategy.
The BI giant, with an eye to extending its on-demand presence, has made available five offerings through that delivery model.
The company reveals a score of new applications, and renews its allegiance to the channel that supports it.
New deals by Neocase and LiteScape focus on collaborative efforts with the big dogs.
On-demand or on-premise CRM?
The most successful customers will leverage the industry's foundation.
Tech obstacles to CRM success can be considerable, but others include process and people concerns--read here about two companies' experiences.
It takes a special breed of thinker--quick, tenacious--to be a successful salesperson, and the job has been getting harder. As products and services become more complex, salespeople need to think faster than ever, respond more quickly, remember more details, and comply with more guidelines than ever before.
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Companies: SMB/Mid-market CRM
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