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Articles: SMB/Mid-market CRM
The Yankee Group finds APM to be one of the most attractive market opportunities driving global network strategy.
Paid search functionality gets a big boost today with both Salesforce.com and NetSuite releasing separate versions of leads tracking and management solutions with Google Adwords.
A new study from Experian showcases the crucial differences between owners of incorporated and unincorporated small businesses that marketers need to know.
The market experiences its second consecutive year of growth and enters its "second wave," according to one industry analyst.
VoIP's ability to help call centers more effectively and efficiently manage geographically dispersed agents is a key reason for expected growth.
Centric CRM and SpikeSource announce a partnership to make open source software more accessible to smaller enterprises.
The company expands its Microsoft integration and mobile solutions with the release of Maximizer Enterprise 9.5, in a move to ease the woes of the SMB sales force.
Business Problem: Channel managers are struggling to exchange customer info with their partner network.
Many business professionals still need some convincing when it comes to using CRM technology.
A software manufacturer finds that Siebel functionality fits.
Nailing sales end-user buy-in has been a long-standing challenge for organizations that decide to implement a CRM system. Here, how to gain compliance and what to watch for.
Integration issues and bugs have paved the way for a CRM solution in version 3.0.
SugarCRM releases version 4.5 of Sugar, the first version of the company's flagship product resulting from its technical agreement with Microsoft.
The business software vendor teams up with its user group to develop meaningful metrics for call centers; other benchmarking tests are on the way.
The CRM leader releases its 20th generation--Summer '06; a connector for SAP R/3 marks another move toward enterprise customers.
The takeover provides a new channel to the contact center vendor, as well as a more compelling play for the growing SMB call center market.
Microsoft lays out its road map for the Live on-demand solution, extending its reach to small businesses in the CRM space.
The German software vendor buys partner Praxis to build up SAP's e-commerce and SFA strengths; one analyst says this will play "a key role" for SMBs.
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