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Articles: SMB/Mid-market CRM
The leaders, the winners, and the honorees--the best of the CRM industry over the last 12 months.
The small-business themes of this past year have been partnership and verticality.
The landscape among midmarket suite vendors is loaded with firms vying for increasingly limited technology-budget dollars.
Three free trials lead to another dulcet-toned Salesforce.com deployment.
A printing-equipment supplier consolidates on an all-Microsoft platform.
This year's inductee has earned his place in the pantheon several times over.
Our Rising Stars this year don't fit any single mold--rather, they reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations.
Software-as-a-service, focus on customer retention and acquisition, and verticalization are factors enabling the market's healthy growth.
Salesforce.com and others prove that small oceans can still make big, big waves.
All the happenings from Microsoft Corp.'s Worldwide Partner Conference in July.
A growing segment of on-demand providers is boasting of offline functionality. Is this an admission of failure, or a stopgap on the way to perpetual access?
The German software giant doubles the number of Indian outsourcers among its top partners, as part of its ongoing efforts to expand market presence in that country.
The open-source CRM provider's Version 5.0 focuses enhancements on the platform and architecture; the company also provides a roadmap for going public.
The vendor's newest release adds emotion detection, sitemap functionality, personalized routing, and a bundle of new chat features.
Forrester Research announces a framework for assessing your CRM needs and achieving quick wins; accompanying research reveals that less than half of CRM users had been fully satisfied with CRM initiatives.
A Web-site testing firm targets landing pages as a key factor in conversion rates.
Sales compensation vendor Centive tries to make its Compel on-demand product as attractive for sales as for finance.
The emergence of the always-on, always-connected consumer calls for companies to rethink their CRM strategies, says destinationCRM2007 speaker.
Companies, customers, and industry visionaries were honored this week at destinationCRM2007 for successes in the CRM marketplace over the last year.
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