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Articles: SMB/Mid-market CRM
Dreamforce '07: AppExchange says hello to its younger, bigger sister: Force.com, touted as "platform-as-a-service"; the family also welcomes a cousin: Visualforce, hailed as "user-interface-as-a-service."
At the Gartner CRM Summit, a distinguished industry analyst outlines (yet again) how companies have learned about -- but continue to struggle with -- the requirements of CRM.
Corporate performance management union will accelerate Exact's expansion into the higher end of the midmarket.
The on-demand provider releases upgrades to two vertical editions, as software-as-a-service vendors take "a more focused approach," according to one industry analyst.
Yet another market-share report tags the two vendors as the market's only leaders--but this one gives Oracle the edge in product quality. Overall, the CRM arena remains competitive.
Software conglomerate tells analysts to expect no further acquisitions--for now.
The company debuts with a brace of on-demand applications designed to pull more sales data from the popular CRM system.
The creator of QuickBooks debuts a new on-demand business management system, catering to the very smallest of the small-business segment.
Gartner predicts CRM software revenue will grow 14 percent this year to exceed $7.4 billion, as SaaS, sales, and foreign markets continue to drive the market.
The $339 million acquisition is the latest example of the convergence of business intelligence and performance management.
The leaders, the winners, and the honorees--the best of the CRM industry over the last 12 months.
The small-business themes of this past year have been partnership and verticality.
The landscape among midmarket suite vendors is loaded with firms vying for increasingly limited technology-budget dollars.
Three free trials lead to another dulcet-toned Salesforce.com deployment.
A printing-equipment supplier consolidates on an all-Microsoft platform.
This year's inductee has earned his place in the pantheon several times over.
Our Rising Stars this year don't fit any single mold--rather, they reflect the CRM industry's emerging trends, its continuing reach, and its ongoing aspirations.
Software-as-a-service, focus on customer retention and acquisition, and verticalization are factors enabling the market's healthy growth.
Salesforce.com and others prove that small oceans can still make big, big waves.
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