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Articles: SMB/Mid-market CRM
A technology-infrastructure specialist saves about $60,000 in one year by implementing a Web-based service management application from BlueFolder.
Few vendors were prepared to meet the company's requirements for customizable products.
A medical marketing company fills its sales transparency prescription with Entellium.
After years of false starts, wrong turns, and disruptive detours, SMBs can now steer themselves in the right direction: Marketing can finally get them where they want to go.
Companies will shell out 16 percent more on customer management apps next year, but nearly one-third of companies have experienced failed implementations -- and 25 percent of all CRM licenses go unused.
The software vendor's ERP unit unveils both a product upgrade and a technology alliance aimed at bolstering its presence among SMB manufacturers.
The German giant's "A1S" product -- officially known as SAP Business ByDesign -- targets companies with between 100 and 500 employees.
Dreamforce '07: AppExchange says hello to its younger, bigger sister: Force.com, touted as "platform-as-a-service"; the family also welcomes a cousin: Visualforce, hailed as "user-interface-as-a-service."
At the Gartner CRM Summit, a distinguished industry analyst outlines (yet again) how companies have learned about -- but continue to struggle with -- the requirements of CRM.
Corporate performance management union will accelerate Exact's expansion into the higher end of the midmarket.
The on-demand provider releases upgrades to two vertical editions, as software-as-a-service vendors take "a more focused approach," according to one industry analyst.
Yet another market-share report tags the two vendors as the market's only leaders--but this one gives Oracle the edge in product quality. Overall, the CRM arena remains competitive.
Software conglomerate tells analysts to expect no further acquisitions--for now.
The company debuts with a brace of on-demand applications designed to pull more sales data from the popular CRM system.
The creator of QuickBooks debuts a new on-demand business management system, catering to the very smallest of the small-business segment.
Gartner predicts CRM software revenue will grow 14 percent this year to exceed $7.4 billion, as SaaS, sales, and foreign markets continue to drive the market.
The $339 million acquisition is the latest example of the convergence of business intelligence and performance management.
The leaders, the winners, and the honorees--the best of the CRM industry over the last 12 months.
The small-business themes of this past year have been partnership and verticality.
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Companies: SMB/Mid-market CRM
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