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Articles: SMB/Mid-market CRM
New research points to explosive growth in CRM adoption across every segment -- especially on-demand CRM.
Business Problem: Inability to generate qualified contacts and leads within customer companies.
A U.K. police department relies on Informatica to handcuff dirty data.
Maximizer Enterprise helps optimize shipments and company trust.
Rockler.com has improved its Web site's browser-to-buyer conversion rate by 30 percent.
A few more takeaways from the fall's big event.
A new study highlights the importance for financial services firms to round out their SMB offerings, fresh off the heels of a related announcement by Wells Fargo.
The CRM vendor teams with the business coach to deliver Web-based professional advice through the CRM interface.
The on-demand provider fills its pre-IPO days with the announcement of SuiteBundler, a feature-and-function packaging system for resellers to maximize delivery of services.
New research shows that business process outsourcing (BPO) growth has been stagnant among midsize businesses in recent years.
On the heels of the SAP-Business Objects deal, Larry Ellison's company makes a multibillion-dollar move of its own.
Facing challenges, the venerable midmarket vendor beheads its North American operations.
The friendly takeover folds new business intelligence capabilities into one of the leading enterprise software platforms; amidst differing opinions, rumors loom of a counteroffer from Oracle or IBM.
Applix bolsters its user community with a cache of new applications, development tools, and tips; one analyst says Applix On-Demand could become a SaaS offering of its own.
Business Problem: Managers cannot staff and manage their contact centers effectively.
The sports advertising agency turns to SageCRM to coordinate its sales efforts with customers and advertisers.
Mobile coupons are revolutionizing how advertisers market and customers buy.
The Midwest agency beefs up its automotive CRM by uniting with another industry player.
Two venture-capital firms help launch and fund a program for companies to develop Force.com applications.
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Companies: SMB/Mid-market CRM
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