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Articles: SMB/Mid-market CRM
Better landing pages increase adoption of relevant weather-alert services.
Orchid Book Distributers, an Irish seller of textbooks and training manuals, sprouts email newsletters from VerticalResponse.
On The Scene: Sapphire 2008 -- One analyst believes the latest from the German juggernaut propels the company squarely back into the CRM 2.0 battle.
A new report from AMR on customer management indicates double-digit market growth is here to stay, though the economy remains a concern.
It's no longer a matter of just testing the waters: Large enterprises are making a splash with software-as-a-service CRM.
Two recent reports throw a bit of cold water on master data management, despite significant benefits and business process gains.
New suite of marketing solutions aims to "Simplify, Unify, [for] ROI."
Teradata's reselling of Trillium DQ offerings offers a boost in master data management for enterprises.
Magic Quadrant for Data Quality Tools '08: Business Objects, IBM, Informatica, and Harte-Hanks' Trillium Software join the SAS Institute unit in the top box.
The company's nonlinear, collaborative workspace product brings visualization to customer relationships and business projects.
Helpstream's new Summer 2008 release looks to move beyond traditional knowledge management; one pundit believes the company "has done it better than anyone."
With the launch of Salesforce Summer '08, the on-demand superstar raises the level of discussion about platform-as-a-service, partnerships, and more.
Using customers to benefit customers brings marketing intelligence to a whole new level.
BlueRoads and Microsoft team up to offer joint partner management and CRM.
New research shows that business intelligence tools have a higher adoption rate among small businesses than their medium-sized counterparts.
Information Builders Summit '08: Analysts weigh in on the BI industry and a changing market.
Gartner names the new and the noteworthy in the realm of sales applications for CRM.
New research from Gartner predicts strong market growth continuing through 2012, despite the coming economic downturn.
Just when the battle between on-demand and on-premise CRM seemed to settle down a bit, a new one opens up: single-tenant architecture versus multitenancy.
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