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Articles: SMB/Mid-market CRM
The scope of master data management widens -- and Gartner alters its report name to reflect the change.
AIIM offers a return-on-investment calculator for email management -- and spotlights the problem that email has become.
Forrester says IT departments, not business leaders, are the ones pushing for Web 2.0 initiatives.
The vendor launches two new products for its Rave suite aimed at "true" small businesses, and hooks up with Boomi as an integration partner.
Apple's 3G update to its popular handheld has early support from big names in the industry, but little meat so far.
Forrester says "persuasive" content management relies on having technology and marketing personnel understand each other.
With CrowdSound, companies can put an ear to customer noise.
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
Better landing pages increase adoption of relevant weather-alert services.
Orchid Book Distributers, an Irish seller of textbooks and training manuals, sprouts email newsletters from VerticalResponse.
On The Scene: Sapphire 2008 -- One analyst believes the latest from the German juggernaut propels the company squarely back into the CRM 2.0 battle.
A new report from AMR on customer management indicates double-digit market growth is here to stay, though the economy remains a concern.
It's no longer a matter of just testing the waters: Large enterprises are making a splash with software-as-a-service CRM.
Two recent reports throw a bit of cold water on master data management, despite significant benefits and business process gains.
New suite of marketing solutions aims to "Simplify, Unify, [for] ROI."
Teradata's reselling of Trillium DQ offerings offers a boost in master data management for enterprises.
Magic Quadrant for Data Quality Tools '08: Business Objects, IBM, Informatica, and Harte-Hanks' Trillium Software join the SAS Institute unit in the top box.
The company's nonlinear, collaborative workspace product brings visualization to customer relationships and business projects.
Helpstream's new Summer 2008 release looks to move beyond traditional knowledge management; one pundit believes the company "has done it better than anyone."
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