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Articles: SMB/Mid-market CRM
SAS Institute broadens its customer intelligence with a new analytics solution.
Gartner CRM Summit '08: Key takeaways include building upon the customer experience and embracing social trends; 90 percent of attendees report CRM budgets have either remained the same or increased over the past year.
Gartner CRM Summit '08: Industry analyst provides recommendations in keeping interactions with the customer skin-deep.
2008 Office 2.0 Conference: As young meets old, and new meets traditional, business needs to keep an open mind.
Infusionsoft Marketing Revolution Tour: The marketing automation provider helps small businesses manage sales opportunities.
A 2007 Rising Star delivers a browser-based CRM suite that stays true to its wireless roots.
Forrester Wave on Enterprise CRM Suites '08: Forrester Research's latest on big-business CRM shows close competition between the two, with Microsoft coming on strong.
In this category's Market Award debut, the first-ever title goes to SugarCRM.
Some things don't change: The continuing trend toward "SFA plus something more" is accelerating, and Salesforce.com takes the title once again.
The Steady: Brad Wilson -- general manager, Microsoft Dynamics CRM, Microsoft.
The Penny-Pincher: Sridhar Vembu -- chief executive officer, AdventNet, parent company of Zoho.
The Rock: Bill McDermott -- president and chief executive officer, SAP Americas & Asia Pacific Japan.
The visionaries shaping the CRM industry.
In an effort to unite on-demand and on-premises CRM, Oracle takes responsibility for product integration -- a move that looks particularly appealing for partner channel management.
Forrester Wave: Midmarket CRM Suites '08: Despite consolidation, buying CRM software for the midmarket segment is still a major headache.
The open-source CRM vendor offers a free yearlong trial of its ConcourseSuite 5.0 for businesses with up to 100 users.
CallCopy's latest release -- a Voice over Internet Protocol call-recording solution -- specifically targets the smaller end of the small-to-midsize-business segment.
New application programming interfaces aim to increase flexibility and ease integration with CRM systems -- particularly sales and marketing solutions.
Improved campaign relevance will stretch your marketing budget.
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Companies: SMB/Mid-market CRM
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