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Articles: SMB/Mid-market CRM
Marketing gathers the leads; sales pursues them. It sounds simple. It isn't.
CSO Insights' Sales Performance Optimization '09: Barely half of all reps made quota last year. Something has got to change.
After years of lagging behind, government agencies are now expected to provide the same level of service as their private-sector counterparts. Can they catch up?
eTail West '09: Companies are either wallowing in uncertainty or else diving aimlessly into unknown waters -- either way, the brand takes a hit.
eTail West '09: With revenue down, retailers are having to rely more on analytics than ever before.
New research from Forrester warns companies to invest in customer service — or else.
Predictive Analytics World '09: A former Amazon.com executive shares the steps required to manage today's customers.
Citrix Online's latest release -- GoToAssist Corporate -- looks to ride the recession to expand into the market for remote support.
Predictive Analytics World '09: With a goal of operational excellence, you can target the right customers and save money along the way.
Latest report from Forrester Research affirms high correlation between experience and loyalty across all industries.
A new study finds WFO had a very good 2008, despite the economic downturn.
Shocking new research finds many companies still don't fully understand their own customer service organizations.
Forrester Wave on Listening Platforms '09: The analyst firm listens closely to a market segment that used to be known as brand monitoring.
The popular on-demand ERP and CRM provider announces a version for the retail industry, and has its first profitable quarter.
BlackBerry Media Event: The smartphone provider describes the release as "the easiest upgrade ever."
User-Generated Content Expo '09: Executives of iStockphoto explain how passion -- backed by user insight -- can be the foundation for a booming business.
A provider of software for lead generation and Web analytics releases a new product to further segment and target prospects.
The Spring '09 release of the popular on-demand CRM platform includes new social functions for salespeople.
Magic Quadrant '09: This year's edition shows the biggest players dominating the BI Platform market.
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