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Articles: SMB/Mid-market CRM
New applications allowing the electronic exchange of contact information—Web 2.0's answer to traditional cards, or not?
A small direct-marketing business extends its operations with Infusionsoft CRM.
With Axeda's help, Varian Medical Systems remotely tends to its cancer-fighting radiation-oncology equipment.
Brainshark helps FitLinxx pump up customers' use of fitness technology.
Assisted living is a growth industry, but one suffering from information overload.
As LinkedIn grows, what does the future hold for enterprise social networking?
The problems occur where the benefits are.
Marketing gathers the leads; sales pursues them. It sounds simple. It isn't.
CSO Insights' Sales Performance Optimization '09: Barely half of all reps made quota last year. Something has got to change.
After years of lagging behind, government agencies are now expected to provide the same level of service as their private-sector counterparts. Can they catch up?
eTail West '09: Companies are either wallowing in uncertainty or else diving aimlessly into unknown waters -- either way, the brand takes a hit.
eTail West '09: With revenue down, retailers are having to rely more on analytics than ever before.
New research from Forrester warns companies to invest in customer service — or else.
Predictive Analytics World '09: A former Amazon.com executive shares the steps required to manage today's customers.
Citrix Online's latest release -- GoToAssist Corporate -- looks to ride the recession to expand into the market for remote support.
Predictive Analytics World '09: With a goal of operational excellence, you can target the right customers and save money along the way.
Latest report from Forrester Research affirms high correlation between experience and loyalty across all industries.
A new study finds WFO had a very good 2008, despite the economic downturn.
Shocking new research finds many companies still don't fully understand their own customer service organizations.
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Companies: SMB/Mid-market CRM
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