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Articles: SMB/Mid-market CRM
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Partner-built connectors link NetSuite's cloud with rival Salesforce.com's, allowing overlapping customers to combine applications.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
Vendors unleash a new round of community forums for their customers.
The leaders, the winners, and the honorees -- the best of the CRM service industry over the last 12 months.
Service gaffes are part of life, but some of them are just astounding.
A recent report reveals what even flawed marketers might achieve with efforts involving social media.
The on-demand CRM and ERP vendor introduces the SuiteCloud Ecosystem, the latest word in software-as-a-service development and distribution.
Search Engine Strategies NYC '09: In the current economic climate, even top-shelf brands need to be wary. "Marketing must move from passion to compassion," according to a presenter.
Search Engine Strategies NYC '09: Expert panel discusses the state of search -- and what marketers and consumers can do with it.
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
One fundamental mistake can cost you.
Cloudforce Tour: Customer service in the cloud gets Twitter integration.
eGain's new "solution-as-a-service" delivery model looks to kick SaaS up a notch.
Microsoft Convergence '09: They've got the technology -- that was the easy part. Now customers are eager to learn how to use it to succeed.
Microsoft Convergence '09: In light of a troubling economy, Microsoft offers free service upgrades and eight add-ons for its Dynamics CRM and CRM Online customers.
At online-auction site eBay, ProStores opens PowerReviews Express to its 40,000 small and midsized merchants.
Magic Quadrant for BPM Suites '09: Established players continue to thrive as the space continues to evolve.
The release of beamME Pro strives to add more intelligence and simplicity to the electronic exchange of contact information.
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