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Articles: SMB/Mid-market CRM
Social media has only just taken off, says Forrester analyst Jeremiah Owyang -- and his "Future of the Social Web" report says social networks and marketers will have to change their strategies. "Bad things will happen," he says.
With the release of Centricity 9.7, Envision Telephony extends tagging capabilities to all its customers.
With its latest edition, the software-as-a-service business intelligence vendor touts usability over features.
In a transaction valued at $7.4 billion, Big Red scoops up the software-and-services provider after Sun's failed negotiations with IBM.
Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.
The strength of U.S. currency depresses revenue earnings abroad, but a forecast indicates that 2010 will bring a strong turnaround.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
ISM Top 15 '09: The consultancy reveals its annual list of the best companies and products in CRM.
Pundits say this latest version aims squarely at traditional players including Cisco Systems' WebEx and Citrix's GoToMeeting.
The MDM vendor releases a new application to empower business issues with data management.
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
A recent study affirms that what's cool isn't necessarily what's selling -- or what's helping your company sell more.
Cloudforce London '09: The popular on-demand provider introduces a free version of its mobile CRM access package -- after all, one executive says, "cloud applications make mobility possible."
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Web 2.0 Expo '09: Keynote speakers urge audience to connect with customers -- by telling stories and, above all else, by being honest.
Partner-built connectors link NetSuite's cloud with rival Salesforce.com's, allowing overlapping customers to combine applications.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
Vendors unleash a new round of community forums for their customers.
The leaders, the winners, and the honorees -- the best of the CRM service industry over the last 12 months.
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Companies: SMB/Mid-market CRM
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