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Articles: SMB/Mid-market CRM
The email marketing vendor brings social capabilities to the inbox, and has reasons of its own to celebrate.
The vendor's new SalesView Buzz tab aggregates social networking information and integrates the data directly into CRM systems, providing richer context around sales leads. The problem? A significant amount of data on the social Web is simply wrong.
SAPPHIRE '09: SAP co-CEO Leo Apotheker lays out his company's roadmap to navigate the economic crisis. "The only antidote to uncertainty is clarity," he says.
Only 16 of the top 100 Internet retailers -- including perennial leaders Netflix and Amazon.com -- improved their satisfaction scores, but the majority of e-commerce sites lost ground. Also, research firm Gartner offers cost-saving tips.
Magic Quadrant for MCM '09: A tough economy calls for tough, but cheaper, solutions.
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
Movie Web site and ticket retailer implements analytics to aid with internal reporting.
A financial-trading facility gets a new recording system in less than two weeks—and saves $292,000.
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
There's a lot going on inside the customer's head, whether you put it there or not. What are salespeople up against?
Being a shortcut means enhancing your value to those around you.
Why mobile shopping—"m-commerce"—is finally getting a move on.
CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.
Magic Quadrant for CRM Customer Service Contact Centers '09: Microsoft and Salesforce.com join Oracle as Leaders in the analyst firm's annual assessment.
Have retailers, desperate for survival, abandoned their commitment to the customer experience?
Think about what you're giving off when you're giving in to pressure.
That is the question. (The answer may surprise you.)
Just because CRM deployments have spread doesn't mean they've succeeded.
In a down economy, consumers are vulnerable to Internet scams, but many government and Internet retailers are still neglecting to implement preventive measures.
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Companies: SMB/Mid-market CRM
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