Travel Dynamics International finds that adding a real CRM system can lead to unexpected destinations.
REAL ROI,
Posted 01 Jul 2009
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
Magazine Features,
Posted 01 Jul 2009
Three factors are combining to (finally) drive interest in mobile CRM.
Reality Check,
Posted 01 Jul 2009
As more vendors enter the on-demand CRM arena, profit may be harder to come by. Is consolidation the answer?
Insight,
Posted 01 Jul 2009
Author Tara Hunt explains how The Whuffie Factor can be a company's saving grace.
Insight,
Posted 01 Jul 2009
Forget money: Trust, transparency, and value represent today's social currency.
Insight,
Posted 01 Jul 2009
As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
Magazine Features,
Posted 01 Jul 2009
Start-ups require speed, and the social Web is the backbone of velocity.
Viewpoints,
Posted 29 Jun 2009
Magic Quadrant for Data Quality Tools '09: Five leading vendors hold their ground, despite a slight slip by SAP.
CRM Featured News,
Posted 27 Jun 2009
Social media monitoring vendor Visible Technologies launches TruReputation and expands its search reputation management offerings.
CRM Featured News,
Posted 27 Jun 2009
Forrester Customer Experience Forum '09: Opening keynote stresses the importance of possessing heart, brains, and courage in the pursuit of experience-based differentiation.
CRM Featured News,
Posted 23 Jun 2009
The vendor's latest offering looks to deliver a clear vision for unified communications — a vision that centers on productivity enhancements.
CRM Featured News,
Posted 23 Jun 2009
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
CRM Featured News,
Posted 22 Jun 2009
Where social media fits within public relations, marketing, and advertising.
Viewpoints,
Posted 22 Jun 2009
Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.
CRM Featured News,
Posted 22 Jun 2009
How social marketing can spotlight your organization's inner person.
Viewpoints,
Posted 19 Jun 2009
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
CRM Featured News,
Posted 19 Jun 2009
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
CRM Featured News,
Posted 19 Jun 2009
Ten ways to make sure employees are spreading the right message through social media.
Viewpoints,
Posted 17 Jun 2009
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