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Articles: SMB/Mid-market CRM
Five ways that successful companies use social networking to manage conversations.
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
With Helpstream's on-demand offering, Infusionsoft bolsters its customer support.
Quality time — and high-quality engagement — on Twitter helps CruiseDeals.com extend its brand and develop leads.
By focusing on connecting employees, a socially entwined culture benefits clients.
Social media thought leaders, twittering about social media.
CRM magazine's Social Media Maturity Model, the launching pad for a discussion of the next five years of social media.
Microsoft Convergence '09: Microsoft and its user groups extend face-to-face with @-to-@.
The social Web is about to evolve — again. Are you ready to evolve, too?
An alphabetical glossary of what you need to know about social media.
If you expect employees to stay within the lines, you need to draw the lines first.
Active engagement gives us a chance to better understand the customer.
CRM magazine's in-depth report on the state of social media in CRM.
Customer attitudinal information is what companies have been clamoring to obtain for years.
New research finds that companies failing to actively monitor the channel for user-generated content risk falling behind.
A new Aberdeen Group report contends that BI could cost your organization more than you think, but some investments can help avoid budget blunders.
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