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Articles: SMB/Mid-market CRM
The vendor's latest offering looks to deliver a clear vision for unified communications — a vision that centers on productivity enhancements.
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
Where social media fits within public relations, marketing, and advertising.
Forrester Research forecasts overall growth in domestic email marketing — to $2 billion by 2014 — but social platforms are replacing the traditional email inbox among the younger set.
How social marketing can spotlight your organization's inner person.
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Latest report from Forrester's "Designing for Gen Y Series" examines one of four approaches for engaging with Gen Y on the Web.
Ten ways to make sure employees are spreading the right message through social media.
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
Envision Telephony wants to deliver a "realistic" speech analytics solution with InteractionIQ.
Mediabistro Circus '09: Social media maven Steve Rubel shares insight into marrying brands and consumers displaying "selective ignorance."
Industry pundits say the latest initiatives will help the company play catch-up.
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Five ways that successful companies use social networking to manage conversations.
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
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